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Keywords: "Marketing Communication"

Strategi Bauran Komunikasi Pemasaran Produk Yamaha NMAX Turbo 2024

Authors: Mohamad Sudi, Zulham, Serepina Tiur Maida, Titiek Surya Ningsih, Yanti Setianti

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Mohamad Sudi: Institut Ilmu Sosial dan Ilmu Politik (IISIP) Yapis Biak , Affiliation name not available
Zulham: Malikussaleh University
Serepina Tiur Maida: Universitas Mpu Tantular
Titiek Surya Ningsih: Universitas Tama Jagakarsa
Yanti Setianti: Padjadjaran University
Pages: 78-95
DOI:  10.35870/jtik.v9i1.3283
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Peran Marketing Communication dalam Membangun Brand Awareness di The Highland Park Resort Hotel Bogor

Authors: Hervina Afrianti Rahayu, Ika Sartika

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Hervina Afrianti Rahayu: IPB University
Ika Sartika: IPB University
Pages: 996-1007
DOI:  10.35870/jtik.v10i3.5993
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Live Streaming TikTok Sebagai Strategi Komunikasi Pemasaran Pada Brand Skincare

Authors: Delicia Regina Jacob

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Delicia Regina Jacob: Affiliation name not available , Institut Komunikasi & Bisnis LSPR
Pages: 276-284
DOI:  10.35870/jtik.v8i2.1613
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Komunikasi Persuasif Coffee Shop melalui Strategi Experiential Marketing

Authors: Muhammad Alwan Hanif, Mustiawan, Nurlina Rahman

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Muhammad Alwan Hanif: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Mustiawan: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Nurlina Rahman: Universitas Muhammadiyah Prof. Dr. Hamka , Affiliation name not available
Pages: 378-388
DOI:  10.35870/jtik.v9i1.3356
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Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce

Authors: Grace Heidy Jane Amanda Wattimena, Akhmad Edhy Aruman, Dendy Muris

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Grace Heidy Jane Amanda Wattimena: Affiliation name not available , LSPR Institute of Communication & Business
Akhmad Edhy Aruman: Affiliation name not available , LSPR Institute of Communication & Business
Dendy Muris: Affiliation name not available , LSPR Institute of Communication & Business
Pages: 1216-1231
DOI:  10.35870/jtik.v8i4.3062
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Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024

Authors: Rafiuddin Akil, Salsabila Andi Akil, Alamsyah, Ayi Muhiban, Yanti Setianti

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Rafiuddin Akil: LSPR Institute of Communication & Business , Affiliation name not available
Salsabila Andi Akil: LSPR Institute of Communication & Business , Affiliation name not available
Alamsyah: Institut Bisnis dan Informatika Kosgoro 1957 , Affiliation name not available
Ayi Muhiban: Universitas Nasional Pasim
Yanti Setianti: Padjadjaran University
Pages: 130-141
DOI:  10.35870/jtik.v9i1.3226
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Strategi Corporate Societal Marketing (CSR) Blibli Tiket Action dalam Program Cinta Bumi

Authors: Harla Nathalya Angkawibawa, Natasha Elkezia, J.A Wempi

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Harla Nathalya Angkawibawa: LSPR Institute of Communication and Business , Affiliation name not available
Natasha Elkezia: LSPR Institute of Communication and Business , Affiliation name not available
J.A Wempi: LSPR Institute of Communication and Business , Affiliation name not available
Pages: 713-728
DOI:  10.35870/jtik.v9i2.3403
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Strategi Komunikasi Pemasaran (IMC) dalam Membangun Brand Image Merek Parfum Lokal "Reverseas"

Authors: M. Daffa Ar Rizky, Ratih Pandu Mustika

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M. Daffa Ar Rizky: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Ratih Pandu Mustika: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 841-849
DOI:  10.35870/jtik.v10i2.5848
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Strategi Konten Marketing Innovation Day dalam Meningkatkan Engagement Pada Media Sosial Tiktok

Authors: Tiara Imani Dirachma Putri, Fiqie Lavani Melano, Dimas Satrio Wijaksono, Aiza Nabila Arifputri

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Tiara Imani Dirachma Putri: Affiliation name not available , Universitas Telkom
Fiqie Lavani Melano: Affiliation name not available , Universitas Telkom
Dimas Satrio Wijaksono: Affiliation name not available , Universitas Telkom
Aiza Nabila Arifputri: Affiliation name not available , Universitas Telkom
Pages: 661-670
DOI:  10.35870/jtik.v8i3.2185
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Pengaruh Online Customer Review E-Wom Content Marketing pada Keputusan Pembelian UMKM Semarang melalui Tiktok

Authors: Rizki Alvarizi, Devi Purnamasari

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Rizki Alvarizi: Universitas Dian Nuswantoro
Devi Purnamasari: Universitas Dian Nuswantoro
Pages: 430-436
DOI:  10.35870/jtik.v7i3.899
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Pengaruh Integrated Marketing Communication terhadap Keputusan Mendaftar Siswa pada PKBM Kendedes

Authors: Michelle Janette Hosea

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Michelle Janette Hosea: Universitas Surabaya
Pages: 1445-1456
DOI:  10.35870/jtik.v9i4.4179
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Analisis Strategi Komunikasi Pemasaran Digital Amura Beauty Care melalui Konten Storytelling Berdasarkan Teori AIDDA

Authors: Vania Juliana, Amiruddin Saleh

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Vania Juliana: IPB University
Amiruddin Saleh: IPB University
Pages: 1688-1697
DOI:  10.35870/jtik.v10i4.7185
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Pemanfaatan Akun Instagram @kulinerdilombok dalam Memasarkan Wisata Kuliner di Lombok

Authors: Vivia Pauline Harliana, Monika Teguh

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Vivia Pauline Harliana: Affiliation name not available , Universitas Ciputra Surabaya
Monika Teguh: Affiliation name not available , Universitas Ciputra Surabaya
Pages: 974-980
DOI:  10.35870/jtik.v9i3.3683
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Implementasi Perancangan Digital Marketing pada Instagram Rumah Makan Bebek Bakar A'Yayo

Authors: Omega Marthadania Putra, Almira Shabrina

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Omega Marthadania Putra: Affiliation name not available , Universitas Telkom
Almira Shabrina: Affiliation name not available , Universitas Telkom
Pages: 255-262
DOI:  10.35870/jtik.v9i1.3111
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Pengalaman Konsumen mengenai Layanan Huling (Haus Keliling) di Jakarta

Authors: Nabilah Nurhaliza, Kania Anindya Ayuna, Dewi Rachmawati

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Nabilah Nurhaliza: LSPR Institute of Communication and Business
Kania Anindya Ayuna: LSPR Institute of Communication and Business
Dewi Rachmawati: LSPR Institute of Communication and Business
Pages: 489-497
DOI:  10.35870/jtik.v10i2.5204
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Strategi Komunikasi Pemasaran Media Digital Instagram Coffee Shop Bata Mera Coffee & Cascara dalam Meningkatkan Loyalitas Konsumen

Authors: Aldi Renaldy Hadi Putra, Eka Anisa Sari

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Aldi Renaldy Hadi Putra: Universitas Ahmad Dahlan
Eka Anisa Sari: Universitas Ahmad Dahlan
Pages: 365-373
DOI:  10.35870/jtik.v10i1.5118
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Pengaruh Electronic Word of Mouth dan Komunikasi Pemasaran Digital terhadap Niat Berasuransi (Studi Kasus pada Pengikut Akun Instagram PT Equity Life Indonesia)

Authors: Yuliarti Yuliarti, Cahyanti Baskoro Ratri

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Yuliarti Yuliarti: LSPR Institute of Communication and Business
Cahyanti Baskoro Ratri: LSPR Institute of Communication and Business
Pages: 878-885
DOI:  10.35870/jtik.v10i3.5933
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Strategi Komunikasi Pemasaran Produk Pakaian Bekas pada Toko Hayko.Sb dalam Meningkatkan Penjualan di Manokwari

Authors: Sandrina Sandrina, Iman Sumarlan

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Sandrina Sandrina: Universitas Ahmad Dahlan
Iman Sumarlan: Universitas Ahmad Dahlan
Pages: 1424-1430
DOI:  10.35870/jtik.v10i4.6901
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Tren Penggunaan Key Opinion Leaders Sebagai Media Komunikasi Pemasaran dalam Bidang Kecantikan

Authors: Aurelia Ayudila Ageng, Chintia Marcelly Nabela, J. A. Wempi

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Aurelia Ayudila Ageng: London School of Public Relations
Chintia Marcelly Nabela: London School of Public Relations
J. A. Wempi: London School of Public Relations
Pages: 1530-1535
DOI:  10.35870/jtik.v9i4.4119
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Strategi Brand Positioning Berbasis Keberlanjutan Lingkungan: Studi Kasus Napak Bhumi 2021-2024

Authors: Bianca Rayhanna Ramadhanti Moksen, Kayla Ratna Zahra Suradimaja, Jefri Audi Wempi

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Bianca Rayhanna Ramadhanti Moksen: LSPR Institute of Communication & Business
Kayla Ratna Zahra Suradimaja: LSPR Institute of Communication & Business
Jefri Audi Wempi: LSPR Institute of Communication & Business
Pages: 1545-1551
DOI:  10.35870/jtik.v9i4.4145
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Point of Sales Menggunakan Metode Agile Development pada Bengkel Mandala Motor

Authors: Andriansyah Utomo, Agung Triayudi, Ira Diana Sholihati

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Andriansyah Utomo: Nasional University
Agung Triayudi: Nasional University
Ira Diana Sholihati: Nasional University
Pages: 437-449
DOI:  10.35870/jtik.v7i3.902
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Perancangan Model Human-Centered Storytelling sebagai Panduan Strategis untuk Memperkuat Positioning Brand Popolo Coffee di Instagram

Authors: Athifa Yasmina Humaira, Abung Supama Wijaya

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Athifa Yasmina Humaira: IPB University
Abung Supama Wijaya: IPB University
Pages: 1627-1642
DOI:  10.35870/jtik.v10i4.7196
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Strategi Komunikasi Pemasaran Digital Untuk Meningkatkan Customer Engagement UMKM (Studi Kasus Bubur Ayam Bang One Medan Johor Tahun 2025)

Authors: Rizky Amanda Putri, Abdul Rasyid

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Rizky Amanda Putri: Universitas Islam Negeri Sumatera Utara
Abdul Rasyid: Universitas Islam Negeri Sumatera Utara
Pages: 1618-1627
DOI:  10.35870/jtik.v9i4.4503
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Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @Sheylanada untuk Pendapatan Digital

Authors: Naura Vania Ramadhani, Bayu Suriaatmaja Suwanda

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Naura Vania Ramadhani: IPB University
Bayu Suriaatmaja Suwanda: IPB University
Pages: 1650-1660
DOI:  10.35870/jtik.v10i4.7155
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Sistem Rekomendasi Pemilihan Paket Pembuatan Website Menggunakan Metode Knowledge Based Recommendation Pada PT. Tebar Digital Kreasi

Authors: Dika Adi Pratama, Nurmalitasari, Ridwan Dwi Irawan

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Dika Adi Pratama: Affiliation name not available , Universitas Duta Bangsa Surakarta
Nurmalitasari: Affiliation name not available , Universitas Duta Bangsa Surakarta
Ridwan Dwi Irawan: Affiliation name not available , Universitas Duta Bangsa Surakarta
Pages: 1121-1131
DOI:  10.35870/jtik.v8i4.2577
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