Published: 2026-10-01
Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @Sheylanada untuk Pendapatan Digital
DOI: 10.35870/jtik.v10i4.7155
Naura Vania Ramadhani, Bayu Suriaatmaja Suwanda
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Naura Vania Ramadhani:
IPB University
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Bayu Suriaatmaja Suwanda:
IPB University
Abstract
This study aims to analyze the utilization of TikTok Affiliate features as a monetization medium by beauty content creators, particularly on the account @sheylanada. This research employs a qualitative approach with a descriptive method, using data collection techniques such as observation, interviews, and documentation. The subjects consist of one key informant and three supporting informants who actively use TikTok Affiliate. The results indicate that TikTok Affiliate is effective as an additional source of income in the digital era, supported by marketing communication strategies based on the AIDA concept (Attention, Interest, Desire, Action) and content marketing theory. Creators utilize various features such as sound, hashtags, shopping links, and audience interaction to increase engagement and encourage purchasing decisions. Furthermore, honest product reviews, content consistency, and soft selling approaches play an important role in building audience trust. TikTok Affiliate can be considered a potential monetization strategy for beauty content creators.
Keywords
TikTok Affiliate; Monetization; Content Creator; AIDA; Beauty Content
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 4 (2026)
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Section: Computer & Communication Science
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Published: 2026-10-01
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/jtik.v10i4.7155
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Naura Vania Ramadhani, IPB University
Program Studi Komunikasi Digital dan Media, Fakultas Sekolah Vokasi, Institut Pertanian Bogor, Kota Bogor, Provinsi Jawa Barat, Indonesia
Bayu Suriaatmaja Suwanda, IPB University
Program Studi Komunikasi Digital dan Media, Fakultas Sekolah Vokasi, Institut Pertanian Bogor, Kota Bogor, Provinsi Jawa Barat, Indonesia
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