Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @Sheylanada untuk Pendapatan Digital
DOI:
https://doi.org/10.35870/jtik.v10i4.7155Keywords:
TikTok Affiliate, Monetization, Content Creator, AIDA, Beauty ContentAbstract
This study aims to analyze the utilization of TikTok Affiliate features as a monetization medium by beauty content creators, particularly on the account @sheylanada. This research employs a qualitative approach with a descriptive method, using data collection techniques such as observation, interviews, and documentation. The subjects consist of one key informant and three supporting informants who actively use TikTok Affiliate. The results indicate that TikTok Affiliate is effective as an additional source of income in the digital era, supported by marketing communication strategies based on the AIDA concept (Attention, Interest, Desire, Action) and content marketing theory. Creators utilize various features such as sound, hashtags, shopping links, and audience interaction to increase engagement and encourage purchasing decisions. Furthermore, honest product reviews, content consistency, and soft selling approaches play an important role in building audience trust. TikTok Affiliate can be considered a potential monetization strategy for beauty content creators.
Downloads
References
Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode penelitian kualitatif studi pustaka. Edumaspul: Jurnal Pendidikan, 6(1), 974–980. https://doi.org/10.33487/edumaspul.v6i1.3394
Ambarwati, W. D., Pamungkas, Y. B., Yunianto, A. E., Fathih, Q. T., Ambarwati, T., & Febriano, V. (2025). Penguatan kapasitas pemuda dalam pemanfaatan TikTok Affiliate sebagai strategi ekonomi digital berbasis komunitas. PEMA, 5(3), 634–640. https://doi.org/10.56832/pema.v5i3.2262
Azzahra, S. A., Nurrahman, S., & Saefullah, A. (2024). Integrasi kecerdasan buatan dalam sistem rekomendasi produk untuk e-commerce. Jurnal Sains dan Teknologi, 3(1), 21–28. https://doi.org/10.58169/saintek.v3i1.394
Fahriza, V. N. (2025). Pemanfaatan media sosial TikTok sebagai program affiliate pada mahasiswa UIN Prof. KH Saifuddin Zuhri Purwokerto [Skripsi, UIN Prof. KH Saifuddin Zuhri Purwokerto].
Firmansyah, A. (2020). Komunikasi pemasaran. Qiara Media.
Golzard, V. (2020). Economic empowerment of Iranian women through the internet. Gender in Management: An International Journal, 35(1), 1–18. https://doi.org/10.1108/GM-11-2017-0145
Hardani, Auliya, N. H., Andriani, H., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Metode penelitian kualitatif & kuantitatif. CV Pustaka Ilmu.
Hastuti, J., Susanto, D. B., & Fadillah, N. (2025). Pengaruh fitur TikTok Affiliate terhadap perkembangan bisnis digital mahasiswa di Kabupaten Nagan Raya pada era Society 5.0. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(3), 4316–4322. https://doi.org/10.31004/riggs.v4i3.2631
Husein, M. F., Adjie, C. R., Hidayat, M. N., Irawan, I. N., & Vhalery, R. (2025). Peran affiliate marketing sebagai strategi pemasaran terhadap keputusan pembelian konsumen pada produk Skintific di aplikasi TikTok. Journal of Accounting, Management, and Financial, 2(1), 49–56. https://doi.org/10.70904/
Husna, F. (2023). Peran affiliator dalam menarik minat belanja konsumen. Dalam Prosiding Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) (Vol. 2, hlm. 299–306). https://doi.org/10.36441/snpk.vol2.2023.135
Husnullail, M., & Jailani, M. S. (2024). Teknik pemeriksaan keabsahan data dalam riset ilmiah. Jurnal Genta Mulia, 15(2), 70–78.
Insiyah, C. (2025). TikTok Affiliate sebagai sarana peningkatan ekonomi dalam pengembangan usaha digital. Al-Tsiqoh: Jurnal Ekonomi dan Dakwah Islam, 10(1), 64–82. https://doi.org/10.31538/altsiq.v10i1.6906
Isnawati, S. I. (2022). Viral marketing sebagai strategi pemasaran melalui media sosial. Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi, 2(1), 37–46. https://doi.org/10.35473/jibaku.v2i1.1415
Kaplan, A., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Keller, K. L., & Kotler, P. (2009). A framework for marketing management (4th ed.). Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Kusumastuti, A., & Khoiron, A. M. (2019). Metode penelitian kualitatif. Lembaga Pendidikan Sukarno Pressindo.
Manurung, N. T. (2025). Peran program affiliate dalam meningkatkan pendapatan sampingan generasi muda di era digital. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 3(2), 53–61. https://doi.org/10.61553/abjoiec.v3i02.647
McPheat, S. (2011). Content marketing. The Internet Marketing Academy.
Sugiyono. (2015). Metode penelitian kombinasi (mixed methods). Alfabeta.
Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Yusuf, R., Hendrayati, H., & Wibowo, L. A. (2020). Pengaruh konten pemasaran Shopee terhadap keputusan pembelian pelanggan. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 1(2), 506–515.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Naura Vania Ramadhani, Bayu Suriaatmaja Suwanda
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
