Implementasi Perancangan Digital Marketing pada Instagram Rumah Makan Bebek Bakar A'Yayo

Authors

  • Omega Marthadania Putra Universitas Telkom
  • Almira Shabrina Universitas Telkom

DOI:

https://doi.org/10.35870/jtik.v9i1.3111

Keywords:

Marketing Communication Strategy, Digital Marketing, Visual Communication, Social Media, Instagram

Abstract

This research explores how improving Instagram marketing strategies can boost consumer interest for Bebek Bakar A'Yayo, a restaurant in Bandung. Despite being established since 2005, the restaurant's social media presence had been minimal. Using a mixed-method approach—surveys, interviews, and observations—the author enhanced the restaurant's Instagram with better photos, videos, graphic design, and motion graphics. Over two months (October 23 to December 25, 2023), the Instagram account's reach grew by 602%, and sales increased by 20%, all through organic social media efforts. The study concludes that effective Instagram management is essential for promoting businesses in the food industry.

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Author Biographies

  • Omega Marthadania Putra, , Universitas Telkom

    Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia.

  • Almira Shabrina, , Universitas Telkom

    Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia.

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Published

2025-01-01

Issue

Vol. 9 No. 1 (2025): JANUARY-MARCH 2025

Section

Computer & Communication Science

License

Copyright (c) 2024 Omega Marthadania Putra, Almira Shabrina

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How to Cite

Putra, O. M., & Shabrina, A. (2025). Implementasi Perancangan Digital Marketing pada Instagram Rumah Makan Bebek Bakar A’Yayo. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 9(1), 255-262. https://doi.org/10.35870/jtik.v9i1.3111