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Keywords: "Brand"

Implementasi Framework CodeIgniter dalam Perancangan Aplikasi E-Commerce Berbasis Website (Studi Kasus: Tiara Brand)

Authors: Dhea Andarweni, Agung Triayudi, Agus Iskandar

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Dhea Andarweni: Nasional University
Agung Triayudi: Nasional University
Agus Iskandar: Nasional University
Pages: 274-280
DOI:  10.35870/jtik.v6i2.412
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Strategi Komunikasi Pemasaran (IMC) dalam Membangun Brand Image Merek Parfum Lokal "Reverseas"

Authors: M. Daffa Ar Rizky, Ratih Pandu Mustika

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M. Daffa Ar Rizky: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Ratih Pandu Mustika: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 841-849
DOI:  10.35870/jtik.v10i2.5848
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Branding Coffee Shop Premium di Era Digital: Analisis Customer-Based Brand Equity Keller pada Tiga Coffee Shop Premium di Surabaya

Authors: Sekar Fatima Permata Buana, Aulia Rahmawati

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Sekar Fatima Permata Buana: Universitas Pembangunan Nasional Veteran Jawa Timur
Aulia Rahmawati: Universitas Pembangunan Nasional Veteran Jawa Timur
Pages: 799-808
DOI:  10.35870/jtik.v10i2.5666
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Pengaruh Konten Instagram @Makanansmr Terhadap Meningkatkan Brand Awareness Hidden Wings

Authors: Febri Firnanda, Kheyene Molekandella Boer, Ainun Ni'Matu Rohmah, Silviana Purwanti

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Febri Firnanda: Mulawarman University
Kheyene Molekandella Boer: Mulawarman University
Ainun Ni'Matu Rohmah: Mulawarman University
Silviana Purwanti: Mulawarman University
Pages: 806-814
DOI:  10.35870/jtik.v8i3.2467
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Peran Marketing Communication dalam Membangun Brand Awareness di The Highland Park Resort Hotel Bogor

Authors: Hervina Afrianti Rahayu, Ika Sartika

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Hervina Afrianti Rahayu: IPB University
Ika Sartika: IPB University
Pages: 996-1007
DOI:  10.35870/jtik.v10i3.5993
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Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024

Authors: Rafiuddin Akil, Salsabila Andi Akil, Alamsyah, Ayi Muhiban, Yanti Setianti

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Rafiuddin Akil: LSPR Institute of Communication & Business , Affiliation name not available
Salsabila Andi Akil: LSPR Institute of Communication & Business , Affiliation name not available
Alamsyah: Institut Bisnis dan Informatika Kosgoro 1957 , Affiliation name not available
Ayi Muhiban: Universitas Nasional Pasim
Yanti Setianti: Padjadjaran University
Pages: 130-141
DOI:  10.35870/jtik.v9i1.3226
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Pengaruh Online Sales Promotion dan Celebrity Endorser Nagita Slavina Terhadap Brand Image Toko Mama Gigi

Authors: Dinda Chairunisa, Ratih Hasanah Sudradjat

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Dinda Chairunisa: Affiliation name not available , Universitas Telkom
Ratih Hasanah Sudradjat: Affiliation name not available , Universitas Telkom
Pages: 1096-1102
DOI:  10.35870/jtik.v8i4.2584
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Strategi Pembuatan Konten Kreatif Brand Ambassador (Analisis Academic Branding Instagram Universitas Telkom)

Authors: Aliyah Rahmaraina, Adrio Kusmareza Adim

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Aliyah Rahmaraina: Affiliation name not available , Universitas Telkom
Adrio Kusmareza Adim: Affiliation name not available , Universitas Telkom
Pages: 508-514
DOI:  10.35870/jtik.v8i3.1993
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Pengaruh Retail Activation Aura Kasih Terhadap Brand Image Sampoerna Kayoe pada Instagram @sampoernakayoe

Authors: Sharon Astrid Valentina Imanuella Linanto, Mohamad Alppy Valdez

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Sharon Astrid Valentina Imanuella Linanto: LSPR Institute of Communication & Business
Mohamad Alppy Valdez: LSPR Institute of Communication & Business
Pages: 1503-1512
DOI:  10.35870/jtik.v9i4.4180
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#BoikotScarlett Cancel Culture Movement

Authors: Virginia Meiske Ardiningrum, Jefri Audi Wempi Liwoso

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Virginia Meiske Ardiningrum: LSPR Institute of Communication and Business
Jefri Audi Wempi Liwoso: LSPR Institute of Communication and Business
Pages: 1388-1402
DOI:  10.35870/jtik.v9i4.3974
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Pengaruh Celebrity Endorser Fadil Jaidi terhadap Kesadaran Merek Traffic Bun

Authors: Muhamad Dhio Nugraha, Pradipta Dirgantara

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Muhamad Dhio Nugraha: Universitas Telkom , Affiliation name not available
Pradipta Dirgantara: Universitas Telkom , Affiliation name not available
Pages: 265-275
DOI:  10.35870/jtik.v8i2.1577
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Penerapan Fitur Live Streaming TikTok @Mizzucosmetic untuk Memperkuat Brand Awareness

Authors: Made Shanty Aurellia, Bayu Suriaatmaja Suwanda, Alfa Taufan Latif

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Made Shanty Aurellia: Institut Pertanian Bogor
Bayu Suriaatmaja Suwanda: Institut Pertanian Bogor
Alfa Taufan Latif: Institut Pertanian Bogor
Pages: 959-968
DOI:  10.35870/jtik.v10i3.6007
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Strategi Branding Instagram dalam Membangun Citra Perusahaan: Studi Kasus pada @Pupukkujang

Authors: Najmi Khalisah, Wahyu Budi Priatna

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Najmi Khalisah: Institut Pertanian Bogor
Wahyu Budi Priatna: Institut Pertanian Bogor
Pages: 835-840
DOI:  10.35870/jtik.v10i2.5850
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Analisis Konsep Body Positivity Melaui Resepsi Audiens Dalam Kampanye #Respectmybody Pada Instagram (Studi Kasus Kampanye Brand Somethinc)

Authors: Nurul Istian Magafira, Silviana Purwanti, Ainun Ni’ Matu Rohma, Johantan Alfando WS

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Nurul Istian Magafira: Mulawarman University
Silviana Purwanti: Mulawarman University
Ainun Ni’ Matu Rohma: Mulawarman University
Johantan Alfando WS: Mulawarman University
Pages: 1190-1201
DOI:  10.35870/jtik.v8i4.2998
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Strategi Komunikasi Merek X dalam Proses Difusi Inovasi Alternative Channel di Kota Samarinda

Authors: Jeni Ananda Nur Islam, Jaka Farih Agustian, Kezia Arum Sary, Ainun Nimatu Rohmah

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Jeni Ananda Nur Islam: Affiliation name not available , niversitas Mulawarman
Jaka Farih Agustian: Mulawarman University
Kezia Arum Sary: Mulawarman University
Ainun Nimatu Rohmah: Mulawarman University
Pages: 795-805
DOI:  10.35870/jtik.v8i3.2417
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Live Streaming TikTok Sebagai Strategi Komunikasi Pemasaran Pada Brand Skincare

Authors: Delicia Regina Jacob

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Delicia Regina Jacob: Affiliation name not available , Institut Komunikasi & Bisnis LSPR
Pages: 276-284
DOI:  10.35870/jtik.v8i2.1613
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Strategi Bauran Komunikasi Pemasaran Produk Yamaha NMAX Turbo 2024

Authors: Mohamad Sudi, Zulham, Serepina Tiur Maida, Titiek Surya Ningsih, Yanti Setianti

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Mohamad Sudi: Institut Ilmu Sosial dan Ilmu Politik (IISIP) Yapis Biak , Affiliation name not available
Zulham: Malikussaleh University
Serepina Tiur Maida: Universitas Mpu Tantular
Titiek Surya Ningsih: Universitas Tama Jagakarsa
Yanti Setianti: Padjadjaran University
Pages: 78-95
DOI:  10.35870/jtik.v9i1.3283
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Tren Penggunaan Key Opinion Leaders Sebagai Media Komunikasi Pemasaran dalam Bidang Kecantikan

Authors: Aurelia Ayudila Ageng, Chintia Marcelly Nabela, J. A. Wempi

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Aurelia Ayudila Ageng: London School of Public Relations
Chintia Marcelly Nabela: London School of Public Relations
J. A. Wempi: London School of Public Relations
Pages: 1530-1535
DOI:  10.35870/jtik.v9i4.4119
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Perancangan Model Human-Centered Storytelling sebagai Panduan Strategis untuk Memperkuat Positioning Brand Popolo Coffee di Instagram

Authors: Athifa Yasmina Humaira, Abung Supama Wijaya

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Athifa Yasmina Humaira: IPB University
Abung Supama Wijaya: IPB University
Pages: 1627-1642
DOI:  10.35870/jtik.v10i4.7196
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Strategi Brand Positioning Berbasis Keberlanjutan Lingkungan: Studi Kasus Napak Bhumi 2021-2024

Authors: Bianca Rayhanna Ramadhanti Moksen, Kayla Ratna Zahra Suradimaja, Jefri Audi Wempi

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Bianca Rayhanna Ramadhanti Moksen: LSPR Institute of Communication & Business
Kayla Ratna Zahra Suradimaja: LSPR Institute of Communication & Business
Jefri Audi Wempi: LSPR Institute of Communication & Business
Pages: 1545-1551
DOI:  10.35870/jtik.v9i4.4145
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Persepsi Konsumen pada Konten IGC dan FGC di Akun Instagram @meccafriedchicken.id

Authors: Nagiza Akbar, Jefri Audi Wempi

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Nagiza Akbar: LSPR Institute of Communication and Business
Jefri Audi Wempi: LSPR Institute of Communication and Business
Pages: 1643-1649
DOI:  10.35870/jtik.v10i4.6876
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Exploring the Impact of Marvelous Dynamics on Fans’ Perception, Behavior, and Pop Culture

Authors: Rita Purwaningsih, Leili Kurnia Gustini, Teti Sumarni

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Rita Purwaningsih: Affiliation name not available , Politeknik LP3I Bandung
Leili Kurnia Gustini: Affiliation name not available , Politeknik LP3I Bandung
Teti Sumarni: Affiliation name not available , Politeknik LP3I Bandung
Pages: 1202-1215
DOI:  10.35870/jtik.v8i4.2623
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Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce

Authors: Grace Heidy Jane Amanda Wattimena, Akhmad Edhy Aruman, Dendy Muris

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Grace Heidy Jane Amanda Wattimena: Affiliation name not available , LSPR Institute of Communication & Business
Akhmad Edhy Aruman: Affiliation name not available , LSPR Institute of Communication & Business
Dendy Muris: Affiliation name not available , LSPR Institute of Communication & Business
Pages: 1216-1231
DOI:  10.35870/jtik.v8i4.3062
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Pemaknaan Publik terhadap Perilaku Flexing oleh Pemilik Merek Skincare Lokal dalam Perspektif Literasi Digital

Authors: Novia Amanda, Nabila Dewi Athaya, Rino Febrianno Boer

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Novia Amanda: LSPR Institute of Communication and Business
Nabila Dewi Athaya: LSPR Institute of Communication and Business
Rino Febrianno Boer: LSPR Institute of Communication and Business
Pages: 595-604
DOI:  10.35870/jtik.v10i2.5454
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Strategi Pemasaran Potokita di TikTok untuk Meningkatkan Kesadaran Merek

Authors: Ananda Rizqi Firmansyah, Saifuddin Zuhri

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Ananda Rizqi Firmansyah: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Saifuddin Zuhri: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 185-192
DOI:  10.35870/jtik.v10i1.4763
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