Published: 2024-07-01

Strategi Pembuatan Konten Kreatif Brand Ambassador (Analisis Academic Branding Instagram Universitas Telkom)

DOI: 10.35870/jtik.v8i3.1993

Aliyah Rahmaraina, Adrio Kusmareza Adim
  • Aliyah Rahmaraina: Universitas Telkom
  • Adrio Kusmareza Adim: Universitas Telkom
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Abstract

Marketing orientation in educational institutions needs to be adjusted to the impact of globalization and innovative marketing strategies used by companies, especially through social media platforms such as Instagram. This research was conducted to analyze creative content creation strategies by Tanjidor (Telutizen Menjadi Ambassador) as Telkom University's brand ambassador in carrying out academic branding via Instagram. This research was carried out using descriptive qualitative methods and based on a case study on Instagram @telkomuniversity. The results of this research conclude that Tanjidor as the brand ambassador of Telkom University has succeeded in implementing creative strategies on Instagram social media by creating content that includes information and messages related to Telkom University in achieving the academic branding goals that have been set

Keywords

Academic Branding; Brand Ambassador; Social Media; Creative Strategy

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How to Cite

Rahmaraina, A. ., & Adim, A. K. (2024). Strategi Pembuatan Konten Kreatif Brand Ambassador (Analisis Academic Branding Instagram Universitas Telkom). Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(3), 508-514. https://doi.org/10.35870/jtik.v8i3.1993
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 8 No. 3 (2024)

  • Section: Computer & Communication Science

  • Published: 2024-07-01

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Author Biographies
Aliyah Rahmaraina, , Universitas Telkom
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

Adrio Kusmareza Adim, , Universitas Telkom
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

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