Open Access
Computer & Communication Science
Abstract
The purpose of this study was to analyze the effect of @Makanansmr Instagram content on increasing Hidden Wings brand awareness. This type of research is quantitative. The data collection techniques used in this research are library research and questionnaires. The population of this study are @makanansmr followers who watch hidden wings review content impressions. Determination of the sample in this study using the Lemeshow formula. The number of samples in this study were 100 respondents. The data analysis technique used is quantitative with the help of SPSS 24 software. The result of this study is that there is a significant relationship between the content posted on the @makanansmr Instagram account and Brand Awareness for the "hidden wings" brand. The research has carefully tested the validity and reliability of the measurement instruments, the results of which show that the instruments are reliable for measuring the variables under study.
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How to Cite
Citation FormatFirnanda, F., Boer, K. M., Rohmah, A. N., & Purwanti, S. (2024). Pengaruh Konten Instagram @Makanansmr Terhadap Meningkatkan Brand Awareness Hidden Wings. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(3), 806-814. https://doi.org/10.35870/jtik.v8i3.2467
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Copyright (c) 2024 Febri Firnanda, Kheyene Molekandella Boer, Ainun Ni'Matu Rohmah, Silviana Purwanti
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.
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