Pengaruh Konten Instagram @Makanansmr Terhadap Meningkatkan Brand Awareness Hidden Wings

Authors

DOI:

https://doi.org/10.35870/jtik.v8i3.2467

Keywords:

Brand Awareness, Hidden Wings, Instagram Content

Abstract

The purpose of this study was to analyze the effect of @Makanansmr Instagram content on increasing Hidden Wings brand awareness. This type of research is quantitative. The data collection techniques used in this research are library research and questionnaires. The population of this study are @makanansmr followers who watch hidden wings review content impressions. Determination of the sample in this study using the Lemeshow formula. The number of samples in this study were 100 respondents. The data analysis technique used is quantitative with the help of SPSS 24 software. The result of this study is that there is a significant relationship between the content posted on the @makanansmr Instagram account and Brand Awareness for the "hidden wings" brand. The research has carefully tested the validity and reliability of the measurement instruments, the results of which show that the instruments are reliable for measuring the variables under study.

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Author Biographies

  • Febri Firnanda, Mulawarman University

    Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman, Kota Samarinda, Provinsi Kalimantan Timur, Indonesia.

  • Kheyene Molekandella Boer, Mulawarman University

    Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman, Kota Samarinda, Provinsi Kalimantan Timur, Indonesia.

  • Ainun Ni'Matu Rohmah, Mulawarman University

    Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman, Kota Samarinda, Provinsi Kalimantan Timur, Indonesia.

  • Silviana Purwanti, Mulawarman University

    Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman, Kota Samarinda, Provinsi Kalimantan Timur, Indonesia.

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Published

2024-07-01

Issue

Vol. 8 No. 3 (2024): JULY-SEPTEMBER 2024

Section

Computer & Communication Science

License

Copyright (c) 2024 Febri Firnanda, Kheyene Molekandella Boer, Ainun Ni'Matu Rohmah, Silviana Purwanti

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How to Cite

Firnanda, F., Boer, K. M., Rohmah, A. N., & Purwanti, S. (2024). Pengaruh Konten Instagram @Makanansmr Terhadap Meningkatkan Brand Awareness Hidden Wings. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(3), 806-814. https://doi.org/10.35870/jtik.v8i3.2467

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