Published: 2026-04-01
Designing Journeys Application Interface to Improve Indonesian UMKM Accessibility with a User Centered Design Approach
DOI: 10.35870/jtik.v10i2.5754
Abstract
This study examines the application of UI/UX principles to the "Journeys" mobile application to improve accessibility for MSMEs in the tourism sector, using the User-Centered Design (UCD) approach. Digital transformation in today's era offers great opportunities for MSMEs to promote their products and services to a wider audience. The UCD methodology, supported by the User-Based Collaborative Filtering system, is the core of designing an application that is aligned with user needs. The research phase involved user surveys and Focus Group Discussions (FGD) to explore needs, which were then manifested in user personas and customer journey mapping. The UI/UX design was prototyped with Figma, resulting in intuitive interfaces for the welcome screen, login, user profile, as well as destination exploration, social interaction, and itinerary planning features. The "My Ratings" and "Forge Your Route" features demonstrate a commitment to usability principles and community-based content integration. The "Journeys" application is expected to encourage the digital growth of tourism MSMEs and expand their market reach, support the development of local tourism human resources and the effectiveness of digital promotion. Evaluation using the System Usability Scale (SUS) showed an average score of 90,75 placing the application in the "Excellent" category and confirming its ease of use.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 2 (2026)
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Section: Computer & Communication Science
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Published: 2026-04-01
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/jtik.v10i2.5754
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Anak Agung Adi Wiryya Putra, Universitas Pendidikan Nasional
Information Technology Department, Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar City, Bali Province, Indonesia.
I Gede Elang Perdana Dwi Putra, Universitas Pendidikan Nasional
Information Technology Department, Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar City, Bali Province, Indonesia.
Made Wahyu Sudharma, Universitas Pendidikan Nasional
Information Technology Department, Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar City, Bali Province, Indonesia.
I Made Dharma Putra, Universitas Pendidikan Ganesha
Educational Technology Department, Postgraduate School, Universitas Pendidikan Ganesha, Singaraja City, Bali Province, Indonesia.
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