Gaya Komunikasi Digital: Peran Ucita Pohan dalam Mendorong Pemberdayaan Perempuan dan Self-acceptance di Instagram
DOI:
https://doi.org/10.35870/jtik.v9i4.3907Keywords:
Communication Style, Influencer, Instagram, Ucita Pohan, Woman Empowerment, Self-AcceptanceAbstract
Stereotypes and negative perceptions of women have existed from the past until today. With the advancement of time, social media platforms like Instagram have become a space for influencers to build businesses and share information, including Ucita Pohan, a mid-tier influencer. The problem statement in this research is how to analyze Ucita Pohan's communication style through Instagram in efforts to build Woman empowerment and Self-acceptance since 2023. The research method used is descriptive qualitative, with primary data collected through direct and online interviews, as well as secondary data from literature sources. The findings reveal that Ucita Pohan underwent three processes in Fritz Heider's attribution theory, which underlie her actions in disseminating messages and support her current communication style. Additionally, she uses eight out of ten communication styles according to Robert W. Norton. Ucita Pohan creates high-quality content through her unique, cheerful, humble, and sincere character that resonates with her audience. This research is expected to contribute to the field of communication studies by providing insights into the communication styles of influencers in shaping the opinions and character of their followers. Additionally, this study enriches the discourse on women's empowerment and self-acceptance by demonstrating how an inclusive communication style can serve as a tool to promote women's empowerment in digital spaces.
Downloads
References
Anjani, S., & Irwansyah, I. (2020). Peranan Influencer Dalam Mengkomunikasikan Pesan Di Media Sosial Instagram [the Role of Social Media Influencers in Communicating Messages Using Instagram]. Polyglot: Jurnal Ilmiah, 16(2), 203-229.
Blankertz, B., Vidaurre, C., Sannelli, C., Kübler, A., Halder, S., & Hammer, E. M. (2019). Brain-Computer Interface-Motor Imagery Data.
Davie, B. S., & Peterson, L. L. (2019). Computer networks. Morgan kaufmann.
Figgatt, C., Ostrander, A., Linke, N. M., Landsman, K. A., Zhu, D., Maslov, D., & Monroe, C. (2019). Parallel entangling operations on a universal ion-trap quantum computer. Nature, 572(7769), 368-372.
Gil-Quintana, J., & Vida de León, E. (2021). Educational influencers on Instagram: Analysis of educational channels, audiences, and economic performance. Publications, 9(4), 43.
Green, D. D., Martinez, R., Kadja, A., Evenson, L., MacManus, L., & Dirlbeck, S. (2018). In a World of social media: A case study analysis of instagram. American Research Journal of Business and Management, 4(1), 1-8.
Grønmo, S. (2023). Social research methods: Qualitative, quantitative and mixed methods approaches. SAGE Publications Limited.
Kuantitatif, P. P. (2016). Metode Penelitian Kunatitatif Kualitatif dan R&D. Alfabeta, Bandung.
Manik, Y. B. R. (2023). Studi Etnografi Digital Perilaku Body Shaming Melalui Media Sosial Instagram (Doctoral dissertation, UNIMED).
Martianto, R. W. U., & Toni, A. (2021). Analisis semiotika gaya komunikasi milenial bambang soesatyo melalui youtube podcast. Ekspresi Dan Persepsi: Jurnal Ilmu Komunikasi, 4(1), 13-28.
Mayer, R. E. (2019). Computer games in education. Annual review of psychology, 70(1), 531-549.
Putri, S. A. R. (2021). Potret stereotip perempuan di media sosial. Jurnal Representamen, 7(02).
Rahmawati, R., Nyaphisi, M., & Saripudin, M. (2021). Family education starts from empowering women in communities: Seeing from the relationship between self-acceptance, happiness, and work-family balance. Gagasan Pendidikan Indonesia, 2(2), 81-92. https://dx.doi.org/10.30870/gpi.v2i2.11904.
Sanger, J., Wilson, J., Davies, B., & Whittaker, R. (2019). Young children, videos and computer games: Issues for teachers and parents. Routledge.
Satria, D., Yana, S., Munadi, R., & Syahreza, S. (2017). Sistem peringatan dini banjir secara real-time berbasis web menggunakan arduino dan ethernet. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 1(1), 1-6. https://doi.org/10.35870/jtik.v1i1.27.
Sholichah, M., & Febriana, P. (2022). Konstruksi citra diri dalam media baru melalui aplikasi instagram (analisis semiotik postingan instagram@ mayudyayunda). Jurnal Spektrum Komunikasi (JSK), 10, 177-186.
Sloman, A. (2019). The computer revolution in philosophy: Philosophy, science and models of mind. Author.
Tort-Nasarre, G., Pollina-Pocallet, M., Ferrer Suquet, Y., Ortega Bravo, M., Vilafranca Cartagena, M., & Artigues-Barbera, E. (2023). Positive body image: a qualitative study on the successful experiences of adolescents, teachers and parents. International Journal of Qualitative Studies on Health and Well-being, 18(1), 2170007. https://doi.org/10.1080/17482631.2023.2170007.
UGM, L. P. (2021). Satu Tahun Pandemi: Meningkatnya Kekerasan Basis Gender Online. Retrieved June, 18, 2021.
Varlina, V., Yani, N. L. M., & Maha, G. A. K. C. O. (2023). Analisis Pemanfaatan Media Sosial Dan Mega Influencer Terhadap Pemilihan Brand Sebuah Produk. Eligible: Journal of Social Sciences, 2(1), 193-208. https://doi.org/10.53276/eligible.v2i1.57.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Henyn Evelin, Aura Satria Tirta Iman, Latifa Ramonita
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
