Published: 2024-04-01

Dari Radio Ke Instagram Kunci PRFM Bertahan di Era Digital

DOI: 10.35870/jtik.v8i2.1977

Nia Herawati, Clara Novita Anggraini
  • Nia Herawati: Universitas Telkom
  • Clara Novita Anggraini: Universitas Telkom
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Abstract

In today's digital era, not many radio stations survive. Social media has become an influential communication tool for building images and relationships with audiences. PRFM (Pikiran Rakyat FM) News is a radio station that still survives today and keeps up with the times. The purpose of this research is to find out how PRFM (Pikiran Rakyat FM) News Instagram communication is planned. In an effort to understand the strategies used, this research applies a qualitative approach with descriptive methods because it allows researchers to gain in-depth insight into how PRFM News operates in conveying information to the audience. The results of this research show that PRFM follows ongoing trends. In this way, this PRFM communication strategy can maintain relevance and attract public interest in communicating every problem. PRFM also highlights the focus on message-composing techniques on Instagram. This shows awareness of the importance of effective message presentation to attract attention and retain the audience

Keywords

Communication Strategy; Radio; PRFM; Instagram; Digital Era

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How to Cite

Herawati, N., & Anggraini, C. N. (2024). Dari Radio Ke Instagram Kunci PRFM Bertahan di Era Digital. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(2), 463-470. https://doi.org/10.35870/jtik.v8i2.1977
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 8 No. 2 (2024)

  • Section: Computer & Communication Science

  • Published: 2024-04-01

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Author Biographies
Nia Herawati, , Universitas Telkom
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

Clara Novita Anggraini, , Universitas Telkom
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

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