Pendampingan Digitalisasi Bisnis dan Literasi Keuangan dalam Mengembangkan UMKM di Era Ekonomi Kreatif

Abstract

This community service program aimed to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in utilizing digital marketing and improving financial literacy to support business development and sustainability among members of Ikatan Saudagar dan Wirausaha Aisyiyah (ISWARA) in Karanganyar. The activity began with problem identification through field observation, direct visits, and interviews with partner representatives to identify challenges related to digital marketing and business financial record-keeping. The program was conducted on May 23, 2026, at Panti Asuhan Putri Aisyiyah Karanganyar and involved 52 participants. The training employed lectures, interactive discussions, demonstrations, hands-on practice, and business consultations. The training materials covered digital marketing strategies, branding, social media content creation, utilization of e-commerce and affiliate platforms, as well as financial literacy and simple bookkeeping. The evaluation results showed that 85% of participants gained new knowledge regarding digital marketing strategies, 78% successfully created affiliate or online store accounts, and 90% of participants reported that the financial record-keeping materials were helpful and intended to apply them in their business activities. The program demonstrated positive initial outcomes in improving participants’ knowledge and practical skills. Continuous mentoring is needed to ensure sustainable implementation of the acquired skills and to support improvements in the business performance of the partner.