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Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the cassava agro-industry have strategic potential to support the rural economy, but face challenges in product competitiveness and environmental sustainability. This research aims to enhance the competitiveness of cassava agro-industry MSMEs thru eco-friendly packaging innovation and community empowerment. The method uses a participatory approach with the stages of socialization, training, mentoring, and evaluation. The program was implemented in Kaliwungu District, Kendal Regency, over a period of 6 months, involving 25 MSMEs. The results show an average increase in turnover of 35% and a substantial improvement in packaging quality. Environmental impacts include an 80% reduction in plastic thru cassava flour and recycled paper packaging, and a 65% decrease in packaging waste. Measurable social impacts include: increasing the capacity of 120 family members in digital business (85% able to operate e-commerce), forming 5 joint business groups, creating 15 new jobs, and improving financial literacy (78% able to prepare simple financial statements). The program creates a multiplier effect by increasing the adoption of digital technology from 20% to 85%. Evaluation shows sustainability thru a system of local partnerships and an integrated distribution network. This research contributes to the development of a green innovation-based MSME empowerment model that can be replicated in other agro-industrial regions, supporting the achievement of SDGs goals 8, 12, and 17.

Keywords

MSMEs Cassava Agroindustry Eco-friendly Packaging Community Empowerment Competitiveness

How to Cite

Citation Format
Widowati, F. U. (2025). Penguatan Daya Saing UMKM Agroindustri Singkong Melalui Implementasi Inovasi Kemasan Ramah Lingkungan dan Pemberdayaan Masyarakat. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 5(2), 138-146. https://doi.org/10.35870/jpmn.v5i2.5370

References

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Author Biography

Fika Ulfa Widowati, Universitas 17 Agustus 1945 Semarang

Faculty of Economics and Business, Digital Business Study Program, Universitas 17 Augustus 1945 Semarang, Semarang City, Central Java Province, Indonesia

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Copyright (c) 2025 FIKA ULFA WIDOWATI

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