Dampak Media Sosial Shopee Terhadap Pendapatan Bisnis Online
DOI:
https://doi.org/10.35870/jpmn.v4i1.2671Keywords:
Shopee, Social media, Business, OnlineAbstract
The development of information and communication technology, especially the internet and social media, has brought significant changes to various aspects of life, including the business world. The internet has become a vital platform for running an online business, providing easy access to information and expanding market reach without geographic limitations. One social media platform that is increasingly popular in supporting online businesses is Shopee. This research aims to examine how using Shopee can increase income for online business people in Amposari Village, Pedurungan District, Semarang City. The method for carrying out this research includes preparation stages, training implementation, and evaluation. Training activities were carried out by lecturers and students of the Muhammadiyah Semarang Institute of Statistics and Business Technology for one month in March 2024. The training participants were Dasa Wisma women who were involved in various sectors such as agriculture, animal husbandry, and waste management. The training uses lectures, discussion, and question-and-answer methods to explore participants' ideas or opinions about online business development and increasing digital literacy. The research results showed that the participants were very cooperative and enthusiastic in all training activities. There are no significant obstacles that hinder the implementation of activities. The training material on Shopee social media was well received by participants, with 80% of participants understanding the content of the material presented. This training improved participants' abilities in optimizing business through social media, especially Shopee, and fostered an entrepreneurial spirit to improve people's lives. The conclusion of this research shows that Shopee has a significant influence on increasing online business revenue and offers great potential for new and established businesses. However, further research is needed to explore the most effective strategies for utilizing Shopee features to maximize revenue.
Downloads
References
Abdi, L. P. (2019). Implementasi Strategi Pemasaran dalam Meningkatkan Daya Saing Produk Elektronik. Jurnal Administrasi, Vol. 67 (1).
Adinda Fara Adhary, ,. F. (2021). Youtuber sebagai Perubahan Minat Profesi Kaum Milenial di Era Postmodern. JIKE: Jurnal Ilmu Komunikasi Efek , Volume 4, No 2, (121-130) .
Chaffey, D. &.-C. (2016). Digital Marketing Strategy, Implementation and Practice. Harlow: Pearson Education Limited.
Chandra, E. (2018). Youtube, Citra Media Informasi Interaktif Atau Media Penyampaian Aspirasi Pribadi. Jurnal Muara Ilmu Sosial, Humaniora, Dan Seni, 1(2), 406.
Haenlein, A. M. (2010). User Of The World, Unite! The Challenges and Opportunities Of Social Media. Business Horizon, 53, 59 – 68.
Indoworo, H. E. (2016). Menumbuhkan Jiwa Wirausaha Melalui Peran Sosial Media. Jurnal Informatika UPGRIS, Volume 2 Nomor 1 (45-55).
Kotler, P. a. (2016). Marketing Management. New Jersey: : Pearson Prectice Hall.
Mangole, K. D. (2017). Pemanfaatan youtube dalam meningkatkan pengetahuan masyarakat di desa paslaten kecamatan remboken minahasa. Acta Diurna Komunikasi, 6(4).
Siswanto, T. (2013). Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah. Jurnal Liquidity, Vol.2 No.1, hlm. 80-86.
Verissimo, T. &. (2014). Digital marketing and social media: Why bother? Kelley School of Business. Indiana University.
Wiryany, D. &. (2019). Kekuatan Media Baru Youtube Dalam Membentuk Budaya Populer. ArtComm: Jurnal Komunikasi Dan Desain, , 2 (02), 25–30.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
