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Keywords: "TikTok"

Digital Campaign Performance Analysis: A Case Study of TikTok Channel Addition and Influencer Utilization for Cafes in Malang City

Authors: Mourryn Galuh Erawati, M. Syauqi Haris, Ahsanun N. Khudori

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Mourryn Galuh Erawati: Institut Teknologi, Sains, dan Kesehatan RS.DR. Soepraoen Kesdam V/BRW
M. Syauqi Haris: Institut Teknologi, Sains, dan Kesehatan RS.DR. Soepraoen Kesdam V/BRW
Ahsanun N. Khudori: Institut Teknologi, Sains, dan Kesehatan RS.DR. Soepraoen Kesdam V/BRW
Pages: 752-762
DOI:  10.35870/ijsecs.v5i2.4459
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Abstract
Sentiment Analysis of the TikTok Tokopedia Seller Center Application Using Support Vector Machine (SVM) and Naive Bayes Algorithms

Authors: Faddilla Aulia Dara, Irfan Pratama

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Faddilla Aulia Dara: Mercu Buana University of Yogyakarta
Irfan Pratama: Mercu Buana University of Yogyakarta
Pages: 177-189
DOI:  10.35870/ijsecs.v5i1.3463
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Abstract
CapCut Application Model to Boost User Interest in Vehicle Rental Promotions

Authors: Muhammad Z. Amany, Syarif Hidayat

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Muhammad Z. Amany: Islamic University of Indonesia
Syarif Hidayat: Islamic University of Indonesia
Pages: 396-405
DOI:  10.35870/ijsecs.v5i1.3811
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Abstract
The Shopee Application User Reviews Sentiment Analysis Employing Naïve Bayes Algorithm

Authors: Nur Adha Pasaribu, Sriani

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Nur Adha Pasaribu: Universitas Islam Negeri Sumatra Utara
Sriani: Universitas Islam Negeri Sumatra Utara
Pages: 194-204
DOI:  10.35870/ijsecs.v3i3.1699
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Abstract
Personalized Marketing Strategy in Digital Business Using Data Mining Approach

Authors: Yusnidar Yusnidar, Dudi Yudhakusuma, Fitriya Sari

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Yusnidar Yusnidar: Universitas Bumi Persada
Dudi Yudhakusuma: Universitas Langlangbuana
Fitriya Sari: Universitas Muhammadiyah Cirebon
Pages: 137-143
DOI:  10.35870/ijsecs.v3i2.1515
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