Implementation of a Digital Platform-Based Intelligent Marketing System to Optimize Bed Sheet Sales at Nadia Permata Shop MSME
DOI:
https://doi.org/10.35870/ijsecs.v6i3.8248Keywords:
Agile Scrum, Digital Showroom, E-Commerce Integration, MSMEs, Web-Based MarketingAbstract
Digital transformation has become an essential factor for Micro, Small, and Medium Enterprises (MSMEs) to maintain competitiveness and business sustainability amid rapid technological developments. Nadia Permata Shop, an MSME specializing in bed sheet products, faces critical market reach limitations due to heavy reliance on conventional marketing channels while consumer behavior has shifted toward online shopping platforms. To address this challenge, this community service initiative designed and implemented a digital platform-based marketing system. The methodology employed a qualitative approach through semi-structured interviews with the business owner alongside literature studies. Software development followed the Agile Scrum framework structured across two-week sprint cycles, encompassing requirement analysis, system modeling, dynamic catalog development, and deployment. Built upon a WordPress Content Management System supported by Cloudflare CDN and MySQL, the system functions as a 24-hour digital showroom seamlessly integrated with WhatsApp for direct customer communication, Shopee for automated transaction fulfillment, and Google Analytics for traffic monitoring. Validation demonstrated that all six core features functioned reliably through Black Box testing with an average execution latency under two seconds and zero functional anomalies. Furthermore, a User Acceptance Test (UAT) administered to 21 respondents yielded an average score of 4.82 out of 5.00, confirming exceptional usability, clear visual presentation, and high user satisfaction. This platform significantly optimizes the sales workflow and establishes a solid foundation for sustainable digital growth.
Downloads
References
Arrofi, R. A., Ajie, R., & Sutabri, T. (2023). Penggunaan transformasi digital bisnis untuk para pelaku UMKM kuliner. Jurnal Riset Manajemen dan Ekonomi (JRIME), 2(1), 180–189. https://doi.org/10.54066/jrime-itb.v2i1.1130
Astuti, E. D., & Rosita, R. (2024). Pentingnya transformasi digital UMKM dalam pengembangan ekonomi Indonesia. Sammajiva: Jurnal Penelitian Bisnis dan Manajemen, 2(4), 119–134. https://doi.org/10.47861/sammajiva.v2i4.1499
Baroroh, N., Yanto, H., Fajarini, I., Pertiwi, M. I., Ningrum, M. W., & Lestari, T. D. (2024). Pemberdayaan UMKM di era digital: Pengelolaan toko online dan pemasaran efektif menggunakan ponsel dari rumah. Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SNPPM), 2024, 102–111. http://journal.unj.ac.id/unj/index.php/snppm
Handayani, E., Sari, P. P., & Islami, M. J. (2021). Pemanfaatan teknologi informasi dan komunikasi (TIK) oleh UMKM pada masa pandemi COVID-19. Jurnal Komunika: Jurnal Komunikasi, Media dan Informatika, 10(2), 113–124. https://doi.org/10.31504/komunika.v10i2.4622
Hanifah, A., & Alam, A. (2024). Transformasi digital untuk UMKM: Pengembangan dan pemasaran produk melalui marketplace. Prosiding Seminar Nasional LPPM UMJ, 2024, 1–8.
Harwindito, B., Widodo, B., Suheryadi, H., & Saptadinata, A. (2025). Transformasi digital UMKM: Strategi memperluas pasar online produk telur asin (Studi kasus Usaha Mikro Jalu Gading). Jurnal Sains Terapan Pariwisata, 10(1), 57–66. https://doi.org/10.56743/jstp.v10i1.285
Hasan, M., Dzakiyyah, A., Kumalasari, D. A., Safira, N., & Aini, N. (2021). Transformasi digital UMKM sektor kuliner di Kelurahan Jatinegara, Jakarta Timur. Jurnal Bisnis & Kewirausahaan, 17(3), 240–251. http://ojs.pnb.ac.id/index.php/JBK
Hasibuan, U. S., Annas, F., Lubis, A. R., & Wandira, R. (2023). Optimalisasi pemasaran digital dengan integrasi media sosial untuk meningkatkan penjualan online. JOVISHE: Journal of Visionary Sharia Economy, 2(2), 356–369. https://doi.org/10.57255/jovishe.v2i2.461
Ianenko, M., Ianenko, M., & Shevchuk, E. (2022). Digital transformation of marketing activities in transport systems management during COVID-19: Experience, problems, prospects. Transportation Research Procedia, 63, 878–886. https://doi.org/10.1016/j.trpro.2022.06.085
Lianardo, S., Sartika, K. D., Prasetyawati, Y. R., & Cahyadi, R. A. (2022). Pendampingan digital marketing untuk pemberdayaan UMKM. Journal of Servite, 2(2), 104–114. https://doi.org/10.37535/102004220223
Mashita, D. (2024). Peran strategis UMKM terhadap produk domestik bruto dan penyerapan tenaga kerja nasional. Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia.
Oktavianty, O., et al. (2023). Penerapan penggunaan e-payment sebagai upaya peningkatan adaptabilitas UMKM terhadap transformasi digital. DEDIKASI PKM, 4(2), 232–243. https://doi.org/10.32493/dedikasipkm.v4i2.30103
Puji Rahayu, R., Nur Fitrianti, R., Syahadatina, R., & Djaja, M. H. (2024). Transformasi digital dalam pemasaran: Strategi efektif untuk meningkatkan penjualan produk olahan teri nasi di Desa Padelegan. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 5(2), 112–120.
Rahsel, Y., Waziana, W., Saputra, R. H., & Pratomo, P. A. (2025). Pengembangan UMKM melalui platform e-commerce berbasis AI untuk meningkatkan penjualan produk lokal. Jurnal AbdiMas Nusa Mandiri, 7(1), 9–16. https://doi.org/10.33480/abdimas.v7i1.5977
Setiawan, T., Susetyo, D. P., & Pranajaya, E. (2021). Edukasi literasi digital: Pendampingan transformasi digital pelaku UMKM Sukabumi Pakidulan. J-ABDI: Jurnal Pengabdian kepada Masyarakat, 1(7), 1599–1606. https://doi.org/10.53625/jabdi.v1i7.692
Sibarani, B. E. (2021). Smart farmer sebagai optimalisasi digital platform dalam pemasaran produk pertanian pada masa pandemi COVID-19. Technomedia Journal, 6(1), 1–12. https://doi.org/10.33050/tmj.v6i01
Sifwah, M. A., et al. (2024). Penerapan digital marketing sebagai strategi pemasaran untuk meningkatkan daya saing UMKM. MANTAP: Journal of Management Accounting, Tax and Production, 2(1), 45–56.
Singh Bist, A., Agarwal, V., Aini, Q., & Khofifah, N. (2022). Managing digital transformation in marketing: "Fusion of traditional marketing and digital marketing." International Transactions on Artificial Intelligence (ITALIC), 1(1), 18–27. https://doi.org/10.34306/italic.v1i1.54
Syarofi, M., & Handayani, V. L. (2025). Transformasi digital: Edukasi pemasaran online sebagai peningkatan daya saing UMKM Desa Sidomulyo. Jurnal Pengabdian Masyarakat, 3(1), 25–34.
Tampubolon, M. V. R., Ramadhan, M. F., Rizky, Y. P., Putri, N. A., Adzka, N. A., & Arum, D. P. (2024). Upaya transformasi digital UMKM Desa Kalipecabean dengan optimalisasi QRIS, Google Maps, dan e-commerce. Cakrawala: Jurnal Pengabdian Masyarakat Global, 3(3), 91–97. https://doi.org/10.30640/cakrawala.v3i3.3066
Ziółkowska, M. J. (2021). Digital transformation and marketing activities in small and medium-sized enterprises. Sustainability, 13(5), 2512. https://doi.org/10.3390/su13052512
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ryan Rivaldo, Mesra Betty Yel, Dadang Iskandar Mulyana
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
