Main Content
Lembaga Kita Journal Portal
Open Access Articles

Implementation of a Digital Platform-Based Intelligent Marketing System to Optimize Bed Sheet Sales at Nadia Permata Shop MSME

  • Ryan Rivaldo1*
  • Mesra Betty Yel2
  • Dadang Iskandar Mulyana3
1,2,3 Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika image/svg+xml
* Corresponding Author: Ryan Rivaldo

Abstract

Digital transformation has become an essential factor for Micro, Small, and Medium Enterprises (MSMEs) to maintain competitiveness and business sustainability amid rapid technological developments. Nadia Permata Shop, an MSME specializing in bed sheet products, faces critical market reach limitations due to heavy reliance on conventional marketing channels while consumer behavior has shifted toward online shopping platforms. To address this challenge, this community service initiative designed and implemented a digital platform-based marketing system. The methodology employed a qualitative approach through semi-structured interviews with the business owner alongside literature studies. Software development followed the Agile Scrum framework structured across two-week sprint cycles, encompassing requirement analysis, system modeling, dynamic catalog development, and deployment. Built upon a WordPress Content Management System supported by Cloudflare CDN and MySQL, the system functions as a 24-hour digital showroom seamlessly integrated with WhatsApp for direct customer communication, Shopee for automated transaction fulfillment, and Google Analytics for traffic monitoring. Validation demonstrated that all six core features functioned reliably through Black Box testing with an average execution latency under two seconds and zero functional anomalies. Furthermore, a User Acceptance Test (UAT) administered to 21 respondents yielded an average score of 4.82 out of 5.00, confirming exceptional usability, clear visual presentation, and high user satisfaction. This platform significantly optimizes the sales workflow and establishes a solid foundation for sustainable digital growth.

Keywords

Agile Scrum Digital Showroom E-Commerce Integration MSMEs Web-Based Marketing

How to Cite

Citation Format
Rivaldo, R., Betty Yel, M., & Mulyana, D. I. (2026). Implementation of a Digital Platform-Based Intelligent Marketing System to Optimize Bed Sheet Sales at Nadia Permata Shop MSME. International Journal Software Engineering and Computer Science (IJSECS), 6(3), 1121-1130. https://doi.org/10.35870/ijsecs.v6i3.8248

References

21 References
  • Arrofi, R. A., Ajie, R., & Sutabri, T. (2023). Penggunaan transformasi digital bisnis untuk para pelaku UMKM kuliner. Jurnal Riset Manajemen dan Ekonomi (JRIME), 2(1), 180–189. https://doi.org/10.54066/jrime-itb.v2i1.1130
  • Astuti, E. D., & Rosita, R. (2024). Pentingnya transformasi digital UMKM dalam pengembangan ekonomi Indonesia. Sammajiva: Jurnal Penelitian Bisnis dan Manajemen, 2(4), 119–134. https://doi.org/10.47861/sammajiva.v2i4.1499
  • Baroroh, N., Yanto, H., Fajarini, I., Pertiwi, M. I., Ningrum, M. W., & Lestari, T. D. (2024). Pemberdayaan UMKM di era digital: Pengelolaan toko online dan pemasaran efektif menggunakan ponsel dari rumah. Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SNPPM), 2024, 102–111. http://journal.unj.ac.id/unj/index.php/snppm
  • Handayani, E., Sari, P. P., & Islami, M. J. (2021). Pemanfaatan teknologi informasi dan komunikasi (TIK) oleh UMKM pada masa pandemi COVID-19. Jurnal Komunika: Jurnal Komunikasi, Media dan Informatika, 10(2), 113–124. https://doi.org/10.31504/komunika.v10i2.4622
  • Hanifah, A., & Alam, A. (2024). Transformasi digital untuk UMKM: Pengembangan dan pemasaran produk melalui marketplace. Prosiding Seminar Nasional LPPM UMJ, 2024, 1–8.
  • Harwindito, B., Widodo, B., Suheryadi, H., & Saptadinata, A. (2025). Transformasi digital UMKM: Strategi memperluas pasar online produk telur asin (Studi kasus Usaha Mikro Jalu Gading). Jurnal Sains Terapan Pariwisata, 10(1), 57–66. https://doi.org/10.56743/jstp.v10i1.285
  • Hasan, M., Dzakiyyah, A., Kumalasari, D. A., Safira, N., & Aini, N. (2021). Transformasi digital UMKM sektor kuliner di Kelurahan Jatinegara, Jakarta Timur. Jurnal Bisnis & Kewirausahaan, 17(3), 240–251. http://ojs.pnb.ac.id/index.php/JBK
  • Hasibuan, U. S., Annas, F., Lubis, A. R., & Wandira, R. (2023). Optimalisasi pemasaran digital dengan integrasi media sosial untuk meningkatkan penjualan online. JOVISHE: Journal of Visionary Sharia Economy, 2(2), 356–369. https://doi.org/10.57255/jovishe.v2i2.461
  • Ianenko, M., Ianenko, M., & Shevchuk, E. (2022). Digital transformation of marketing activities in transport systems management during COVID-19: Experience, problems, prospects. Transportation Research Procedia, 63, 878–886. https://doi.org/10.1016/j.trpro.2022.06.085
  • Lianardo, S., Sartika, K. D., Prasetyawati, Y. R., & Cahyadi, R. A. (2022). Pendampingan digital marketing untuk pemberdayaan UMKM. Journal of Servite, 2(2), 104–114. https://doi.org/10.37535/102004220223
  • Mashita, D. (2024). Peran strategis UMKM terhadap produk domestik bruto dan penyerapan tenaga kerja nasional. Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia.
  • Oktavianty, O., et al. (2023). Penerapan penggunaan e-payment sebagai upaya peningkatan adaptabilitas UMKM terhadap transformasi digital. DEDIKASI PKM, 4(2), 232–243. https://doi.org/10.32493/dedikasipkm.v4i2.30103
  • Puji Rahayu, R., Nur Fitrianti, R., Syahadatina, R., & Djaja, M. H. (2024). Transformasi digital dalam pemasaran: Strategi efektif untuk meningkatkan penjualan produk olahan teri nasi di Desa Padelegan. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 5(2), 112–120.
  • Rahsel, Y., Waziana, W., Saputra, R. H., & Pratomo, P. A. (2025). Pengembangan UMKM melalui platform e-commerce berbasis AI untuk meningkatkan penjualan produk lokal. Jurnal AbdiMas Nusa Mandiri, 7(1), 9–16. https://doi.org/10.33480/abdimas.v7i1.5977
  • Setiawan, T., Susetyo, D. P., & Pranajaya, E. (2021). Edukasi literasi digital: Pendampingan transformasi digital pelaku UMKM Sukabumi Pakidulan. J-ABDI: Jurnal Pengabdian kepada Masyarakat, 1(7), 1599–1606. https://doi.org/10.53625/jabdi.v1i7.692
  • Sibarani, B. E. (2021). Smart farmer sebagai optimalisasi digital platform dalam pemasaran produk pertanian pada masa pandemi COVID-19. Technomedia Journal, 6(1), 1–12. https://doi.org/10.33050/tmj.v6i01
  • Sifwah, M. A., et al. (2024). Penerapan digital marketing sebagai strategi pemasaran untuk meningkatkan daya saing UMKM. MANTAP: Journal of Management Accounting, Tax and Production, 2(1), 45–56.
  • Singh Bist, A., Agarwal, V., Aini, Q., & Khofifah, N. (2022). Managing digital transformation in marketing: "Fusion of traditional marketing and digital marketing." International Transactions on Artificial Intelligence (ITALIC), 1(1), 18–27. https://doi.org/10.34306/italic.v1i1.54
  • Syarofi, M., & Handayani, V. L. (2025). Transformasi digital: Edukasi pemasaran online sebagai peningkatan daya saing UMKM Desa Sidomulyo. Jurnal Pengabdian Masyarakat, 3(1), 25–34.
  • Tampubolon, M. V. R., Ramadhan, M. F., Rizky, Y. P., Putri, N. A., Adzka, N. A., & Arum, D. P. (2024). Upaya transformasi digital UMKM Desa Kalipecabean dengan optimalisasi QRIS, Google Maps, dan e-commerce. Cakrawala: Jurnal Pengabdian Masyarakat Global, 3(3), 91–97. https://doi.org/10.30640/cakrawala.v3i3.3066
  • Ziółkowska, M. J. (2021). Digital transformation and marketing activities in small and medium-sized enterprises. Sustainability, 13(5), 2512. https://doi.org/10.3390/su13052512

Author Biographies

Ryan Rivaldo, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Department of Informatics Engineering, Faculty of Computer Technology, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, East Jakarta City, Special Capital Region of Jakarta, Indonesia.

Mesra Betty Yel, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Department of Informatics Engineering, Faculty of Computer Technology, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, East Jakarta City, Special Capital Region of Jakarta, Indonesia.

Dadang Iskandar Mulyana, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Department of Informatics Engineering, Faculty of Computer Technology, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, East Jakarta City, Special Capital Region of Jakarta, Indonesia.

License

Copyright (c) 2026 Ryan Rivaldo, Mesra Betty Yel, Dadang Iskandar Mulyana

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Downloads

OJS UsageStats Plugin
Download data is not yet available.

Most read articles by the same author(s)

Contrimetric

Recommended Articles