Creating Instagram Feeds as Arts and Culture Weeks Promotional Media with Canva Application and EPIC Method

Kharisma Nur Devyanti; Hafiz Fadli Faylasuf; Rafi Hilal Zahir; Amata Fami; Bontisesari Wahyoedi

doi:10.35870/ijsecs.v4i2.2581

Open Access Articles

Creating Instagram Feeds as Arts and Culture Weeks Promotional Media with Canva Application and EPIC Method

Kharisma Nur Devyanti^1*
Hafiz Fadli Faylasuf²
Rafi Hilal Zahir³
Amata Fami⁴
Bontisesari Wahyoedi⁵

^1,2,3,4,5 IPB University

* Corresponding Author: Kharisma Nur Devyanti

DOI

https://doi.org/10.35870/ijsecs.v4i2.2581

Published 2024-08-10

Pages 711-720

Issue Vol. 4 No. 2 (2024): AUGUST 2024

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Abstract

This study aimed to develop an engaging Instagram feed design to enhance visitor participation at the Cultural Arts Week event. The research employed a case study method with a qualitative approach. The sample consisted of 16 respondents, including the chief executive of Cultural Arts Week, 2 computer experts, 2 graphic design experts, and 11 visitors to the event, all of whom were students at the IPB Vocational School. The effectiveness of the design was assessed using the EPIC method, which evaluates Empathy, Persuasion, Impact, and Communication. The results indicated a score of 4.25 for Empathy, 4.1 for Persuasion, 4.12 for Impact, and 4.27 for Communication, yielding an overall EPIC Rate of 4.18.

Keywords

Instagram Canva EPIC Model

How to Cite

Citation Format

Devyanti, K. N., Faylasuf, H. F., Zahir, R. H., Fami, A., & Wahyoedi, B. (2024). Creating Instagram Feeds as Arts and Culture Weeks Promotional Media with Canva Application and EPIC Method. International Journal Software Engineering and Computer Science (IJSECS), 4(2), 711-720. https://doi.org/10.35870/ijsecs.v4i2.2581

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