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Keywords: "Technology Adoption"

The Role of Business Size and Technology Adoption in Enhancing MSME Financial Performance

Authors: Yulianto Umar Rofi'i

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Yulianto Umar Rofi'i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 201-209
DOI:  10.35870/ijmsit.v5i1.3833
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
DOI:  10.35870/ijmsit.v3i2.1491
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The Effect of Perceived ROI on Perceived Value and Adoption Intention

Authors: Rizki Pratama Johanis Paransa, Rr Chusnu Syarifa Diah Kusuma, Fajar Wahyu Nugroho, Kurnia Wulandari

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Rizki Pratama Johanis Paransa: Universitas Negeri Yogyakarta
Rr Chusnu Syarifa Diah Kusuma: Universitas Negeri Yogyakarta
Fajar Wahyu Nugroho: Universitas Negeri Yogyakarta
Kurnia Wulandari: Universitas Negeri Yogyakarta
Pages: 428-437
DOI:  10.35870/ijmsit.v6i1.6926
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation

Authors: Chriestina

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Chriestina: Universitas Multi Data Palembang
Pages: 295-302
DOI:  10.35870/ijmsit.v5i2.4816
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Analysis of the Economic Impact and Life Cycle Costs of Precision Agriculture Implementation in Food Crop Cultivation

Authors: Adnan Achmad, Hanisah, Silvia Anzitha

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Adnan Achmad: Universitas Samudra
Hanisah: Universitas Samudra
Silvia Anzitha: Universitas Samudra
Pages: 133-141
DOI:  10.35870/ijmsit.v6i1.6576
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Shift-Left Testing in the Software Testing Life Cycle: Evidence from the Ruang Murid Application on Time Efficiency and Software Quality

Authors: Agung Enrico, Ana Kurniawati

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Agung Enrico: Universitas Gunadarma
Ana Kurniawati: Universitas Gunadarma
Pages: 348-358
DOI:  10.35870/ijmsit.v6i1.6610
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Evaluation of High-Tech Projects Failure Factors in Afghanistan

Authors: Mohammad Hanif Gharanai, Amir Kror Shahidzay, Faqeed Ahmad Sahnosh

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Mohammad Hanif Gharanai: Kabul University
Amir Kror Shahidzay: Kabul University
Faqeed Ahmad Sahnosh: Kabul Education University
Pages: 263-270
DOI:  10.35870/ijmsit.v5i1.3318
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The Relationship Between Performance Management and The Quality of Animal, Fish, and Plant Quarantine Services

Authors: Apris Beniawan, Lijan Poltak Sinambela

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Apris Beniawan: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 32-38
DOI:  10.35870/ijmsit.v5i1.3621
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

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Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
DOI:  10.35870/ijmsit.v4i2.3097
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The Analysis of the Impact of Cloud Computing-Based Human Resource Information System Implementation on HR Management Efficiency in Multinational Companies

Authors: Irene Hasian, Anto Purwadi, Friska Nurliana Sirait

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Irene Hasian: Sekolah Tinggi Media Komunikasi Trisakti
Anto Purwadi: Sekolah Tinggi Media Komunikasi Trisakti
Friska Nurliana Sirait: Sekolah Tinggi Media Komunikasi Trisakti
Pages: 321-329
DOI:  10.35870/ijmsit.v5i2.5073
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
DOI:  10.35870/ijmsit.v5i1.3646
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Exploring the Influence of Gamification on Financial Behavior in Digital Financial Applications: A Systematic Literature Review

Authors: Aisyah Shabira Yavie, Intan Rizky Mutiaz

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Aisyah Shabira Yavie: Institut Teknologi Bandung
Intan Rizky Mutiaz: Institut Teknologi Bandung
Pages: 305-315
DOI:  10.35870/ijmsit.v6i1.6789
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