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Keywords: "Switching behavior"

SLR Review of the Identification and Dynamics of Push, Pull, and Mooring Factors in Switching Intentions for the Adoption of Sustainable Products

Authors: Luki Sri Anggorowati, Ihwan Susila, Kussudyarsana

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Luki Sri Anggorowati: Universitas Muhammadiyah Surakarta
Ihwan Susila: Universitas Muhammadiyah Surakarta
Kussudyarsana: Universitas Muhammadiyah Surakarta
Pages: 698-712
DOI:  10.35870/ijmsit.v6i1.7069
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Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop

Authors: Putri Shandy Nur Cahyani, Ralina Transistari

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Putri Shandy Nur Cahyani: Sekolah Tinggi Ilmu Manajemen YKPN
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN
Pages: 416-427
DOI:  10.35870/ijmsit.v6i1.6769
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The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles

Authors: Achmad Jauhar Wiyoko, Ralina Transistari

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Achmad Jauhar Wiyoko: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Pages: 268-275
DOI:  10.35870/ijmsit.v4i2.2902
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