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Keywords: "Purchase Intention"

The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
DOI:  10.35870/ijmsit.v5i1.3800
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The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust

Authors: Nurul Muhriza, Edy Purwo Saputro, Muhammad Sholahuddin, Kussudyarsana

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Nurul Muhriza: Universitas Muhammadiyah Surakarta , Affiliation name not available
Edy Purwo Saputro: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Kussudyarsana: Universitas Muhammadiyah Surakarta
Pages: 459-470
DOI:  10.35870/ijmsit.v4i2.2931
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Determinants of Electric Motorcycle Purchase Intention in Surabaya: An Analysis of Environmental Awareness, Green Price, Attitude, and Financial Well-being

Authors: Maqbula Arochman, Titik Inayati, Surenggono

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Maqbula Arochman: Universitas Wijaya Kusuma Surabaya
Titik Inayati: Universitas Wijaya Kusuma Surabaya
Surenggono: Universitas Wijaya Kusuma Surabaya
Pages: 494-503
DOI:  10.35870/ijmsit.v6i1.6786
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
DOI:  10.35870/ijmsit.v3i2.1534
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The Mediating Role of e-WOM in the Relationship between e-Service Quality, e-Trust, and Repurchase Intention: A Study of Traveloka Users in Indonesia

Authors: Yulia Kusumawardani, Putu Indah Rahmawati, Ni Luh Wayan Sayang Telagawathi

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Yulia Kusumawardani: Universitas Pendidikan Ganesha
Putu Indah Rahmawati: Universitas Pendidikan Ganesha
Ni Luh Wayan Sayang Telagawathi: Universitas Pendidikan Ganesha
Pages: 468-484
DOI:  10.35870/ijmsit.v6i1.6985
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
DOI:  10.35870/ijmsit.v5i2.4817
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
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Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention

Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama

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Rahyono: Universitas Malahayati
Ayu Nursari: Universitas Malahayati
Lestari Wuryanti: Universitas Malahayati
Reza Hardian Pratama: Universitas Malahayati
Pages: 560-567
DOI:  10.35870/ijmsit.v6i1.7072
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Bridging the Intention–Behavior Gap in Organic Food Consumption: An Integrative Systematic Review of Emotion, Green Altruism, and Psychological Distance

Authors: Ari Apriani, Setyo Riyanto, Rina Astini, Mas Wahyu Wibowo

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Ari Apriani: Universitas Mercu Buana
Setyo Riyanto: Universitas Mercu Buana
Rina Astini: Universitas Mercu Buana
Mas Wahyu Wibowo: Universitas Mercu Buana
Pages: 246-257
DOI:  10.35870/ijmsit.v6i1.6677
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Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior

Authors: Ricky Angga Ariska, Fadilla Purwitasari, Evianah

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Ricky Angga Ariska: Universitas Wijaya Kusuma Surabaya
Fadilla Purwitasari: Universitas Wijaya Kusuma Surabaya
Evianah: Universitas Wijaya Kusuma Surabaya
Pages: 287-296
DOI:  10.35870/ijmsit.v6i1.6629
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Price, Quality, and Availability Factors on Consumption Intention of Healthy Food

Authors: Kusdiyanto, Edy Purwo Saputro, Zulfa Irawati, Sri Murwanti, Irmawati, Dewi Probowati Setyaningrum

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Kusdiyanto: Muhammadiyah University of Surakarta
Edy Purwo Saputro: Muhammadiyah University of Surakarta
Zulfa Irawati: Muhammadiyah University of Surakarta
Sri Murwanti: Muhammadiyah University of Surakarta
Irmawati: Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta
Pages: 61-69
DOI:  10.35870/ijmsit.v3i1.878
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