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Keywords: "Generation Z"

Intelligent Systems for Sustainable Digital Ecosystems in Fast-Food Services: Shaping Generation Z Consumption Behaviors and Environmental Outcomes

Authors: Andreas Aji Purbokusumo, M. Farid Wajdi, Muhammad Sholahuddin, Fadloli

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Andreas Aji Purbokusumo: Universitas Muhammadiyah Surakarta
M. Farid Wajdi: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Fadloli: Universitas Terbuka Surakarta
Pages: 316-330
DOI:  10.35870/ijmsit.v6i1.6808
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
DOI:  10.35870/ijmsit.v3i2.1534
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
DOI:  10.35870/ijmsit.v6i1.6625
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The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Authors: Nugraha Rasyid, Goso, Muhammad Ikbal

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Nugraha Rasyid: Universitas Muhammadiyah Palopo
Goso: Universitas Muhammadiyah Palopo
Muhammad Ikbal: Universitas Muhammadiyah Palopo
Pages: 116-123
DOI:  10.35870/ijmsit.v5i1.3578
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Human Resource Development Model in Small and Medium Enterprises Kemplang Crackers in Palembang City

Authors: Zaleha Trihandayani, Fadhil Yamaly, Ahmad Dzaky Fawwaz

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Zaleha Trihandayani: Muhammadiyah University Palembang
Fadhil Yamaly: Muhammadiyah University Palembang
Ahmad Dzaky Fawwaz: Muhammadiyah University Palembang
Pages: 322-329
DOI:  10.35870/ijmsit.v3i2.1837
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Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop

Authors: Putri Shandy Nur Cahyani, Ralina Transistari

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Putri Shandy Nur Cahyani: Sekolah Tinggi Ilmu Manajemen YKPN
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN
Pages: 416-427
DOI:  10.35870/ijmsit.v6i1.6769
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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The Impact of Brand on Purchasing Decisions

Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum

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Edy Purwo Saputro: Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta
Pages: 30-38
DOI:  10.35870/ijmsit.v3i1.879
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Using The Python Library to Create Simple Game Animations

Authors: Adi Sadli

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Adi Sadli: STIKES Tanawali Takalar
Pages: 21-31
DOI:  10.35870/ijmsit.v2i2.699
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