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Keywords: "Digital Economy"

Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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Financial Decision-Making of Female Culinary MSME Entrepreneurs in Gorontalo City: Integrating Digital Financial Literacy, Financial Capability, and Spending Behavior within Financial Behavior Theory

Authors: Musafir, Eka Zahra Solikahan, Ariawan

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Musafir: Universitas Ichsan Gorontalo
Eka Zahra Solikahan: Universitas Ichsan Gorontalo
Ariawan: Universitas Bosowa
Pages: 340-347
DOI:  10.35870/ijmsit.v6i1.6577
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
DOI:  10.35870/ijmsit.v3i2.1491
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