Whether Service Quality, Price and Location Can Increase Purchasing Decisions for Mobile Phones and Accecories
DOI:
https://doi.org/10.35870/ijmsit.v3i1.943Keywords:
Buying decision, Location, Price, Service quality, SmartphonesAbstract
The need for smartphones and their accessories is currently increasing significantly with the community's need for smartphones and accessories. This study aims to determine and analyze the effect of service quality, price and location on purchasing decisions for mobile phones and accecories at "Toko Eferata" Bondowoso. The population in this study are all consumers who have made transactions at "Elfrata Store" Bondowoso. The number of samples used in this study was 40 respondents on the basis that regional level research could be carried out with a number of N>30. The sampling method uses purposive sampling. using saturated sampling method. Data collection was carried out by distributing questionnaires. Analysis technique, where the respondents are those who have made purchases twice at the store. Data analysis used multiple linear regression analysis with the help of SPSS software. The results showed that location and price partially influence purchasing decisions and service quality does not partially affect purchasing decisions. Furthermore, the Adjusted R Square result is 31.6%. This shows that the ability of location, price and quality of service to explain purchasing decisions is only 31.6%, while 63.9% is explained by other things not examined.
Downloads
References
https://www.idntimes.com/tech/gadget/nena-zakiah-1/brand-smartphone-yang-menguasai-market-indonesia. (2023).
Kotler, P. (2019). Manajemen Pemasaran (Marketing Management). Edisi 13. USA: Prentice Hall Inc.
Tjiptono, F. (2014). Pemasaran Jasa – Prinsip, Penerapan, dan Penelitian. Yogyakarta: ANDI Offset.
Kotler, P., & Keller, K. L. (2016). Marketing Management 15e. New Jersey: Person Prentice Hall, Inc.
Qomariah, N. (2016). Marketing Adactive Strategy. Retrieved from https://www.researchgate.net/publication/326623130_MARKETING_ADACTIVE_STRATEGY
Mowen, J. C., & Minor, M. (2012). Perilaku Konsumen. Jakarta: Erlangga.
Parasuraman, A., Zeithaml, V., & Berry, L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(Fall 1985), 41–50.
Septian, H. E., Lestariningsih, & Marsudi. (2019). PengaruhKulitas Pelayanan, Celebrity Endorse dan Word Of Mouth Terhadap Keputusan Pembelian. Jurnal Ilmu Dan Riset Manajemen, 8(9).
Sa’dullah, & Azhad, M. N. (2015). Analisis persepsi kualitas layanan, harga dan lokasi terhadap keputusan perdagangan ikan. Jurnal Manajemen Dan Bisnis Indonesia, 1(1), 61–75.
Angga, D., & Santoso, B. (2015). ANALISIS VARIABEL-VARIABEL YANG MEMPENGARUHI KEPUTUSAN KONSUMEN UNTUK MENGGUNAKAN JASA BIRO PERJALANAN WISATA “HOBI WISATA TOUR & TRAVEL” JEMBER. Jurnal Manajemen Dan Bisnis Indonesia, 1(1), 1–15.
Qomariah, N., Mahendra, M. M. D., & Hafidzi, A. H. (2021). The Effect Of Price Consciousness , Sales Promotion And Online Customer Reviews On Purchase Decisions At The Marketplace Tokopedia. IOSR Journal of Business and Management (IOSR-JBM), 23(6), 57–63. https://doi.org/10.9790/487X-2306045763
Maulana, A. W., Qomariah, N., & Izzudin, A. (2022). Open Access The Effect of Product Diversification , Price and Product Quality on Cracker Purchase Decisions. American Journal of Humanities and Social Sciences Research (AJHSSR), 06(6), 1–6.
Andrenata, A., & Qomariah, N. (2022). PENGARUH MARKETING MIX 4P TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SANGKAR MAS DESA DAWUHAN MANGLI SUKOWONO JEMBER. PUBLIK: Jurnal Manajemen Sumber Daya Manusia, Adminsitrasi Dan Pelayanan Publik, IX(1), 51–63. https://doi.org/https://doi.org/10.37606/publik.v9i1.263
Qomariah, N., Wulandari, L. P., & Rozzaid, Y. (2020). Efforts to Increase Impulse Buying Through Discount Prices , Positive Emotions and Situational Factors. International Journal of Business and Management Invention (IJBMI), 9(7), 53–58. https://doi.org/10.35629/8028-0907025358
Napik, A., Qomariah, N., & Santoso, B. (2018). Kaitan Citra Merek, Persepsi Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Blackberry. Jurnal Penelitian IPTEKS, 3(1), 73. https://doi.org/10.32528/ipteks.v3i1.1880
M. Munawir, “Persepsi Kualitas Layanan dan Kepuasan Pelanggan pada Pusat Perbelanjaan Kota Banda Aceh dengan Metode SERVQUAL”, emt, vol. 2, no. 1, pp. 1–8, Jun. 2018. DOI: https://doi.org/10.35870/emt.v2i1.46
Agustina, N. A., Sumowo, S., & Wijayantini, B. (2018). PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Peneliti, 3(2), 186–196.
E. O. Lussianda and M. Munawir, “Promotion Strategy on Decisions on Using J&T Express Services, Pekanbaru”, ijmsit, vol. 1, no. 1, pp. 17–20, Jan. 2021. DOI: https://doi.org/10.35870/ijmsit.v1i1.229
Lupiyoadi, R. (2013). Manajemen Pemasaran. Jakarta: Salemba Empat.
Zaini, A., Qomariah, N., & Santoso, B. (2020). Dampak Harga Produk , Promosi , Lokasi Dan Layanan Terhadap Keputusan Pembelian. Jurnal Penelitian IPTEKS, 5(1), 151–160.
Qomariah, N. (2011). FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MENABUNG DI BANK SYARIAH (Studi Kasus Pada Bank Syariah Mandiri Cabang Jember). JEAM, X(1), 30–42.
Aminullah, R., Suharto, A., Diansari, T., & Roisaminullahgmailcom, E. (2018). THE EFFECT OF LOCATION PRICES AND COMPLETE PRODUCTS ON PURCHASE DECISIONS. Jurnal Manajemen Dan Bisnis Indonesia, 4(2), 204–218.
Apriliana, H. T. A., & Sumowo, S. (2015). Analisis Variabel-Variabel yang Mempengaruhi Kepuusan Pembelian Smartphome Android Merek Samsung (Studi Kasus: Mahasiswa Fakultas Ekonomi Manajemen Universitas Muhammadiyah Jember 2011-2013). Jurnal Manajemen Dan Bisnis Indonesia, 1(2), 121–142.
M. Munawir and U. Sri Sulistyawati, “Penerapan Strategi Marketing Pada Aisyah Desert and Drinks Menggunakan Landing Page”, JMASIF, vol. 1, no. 2, pp. 76–82, Jan. 2023. DOI: https://doi.org/10.35870/jmasif.v1i2.125
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
