Published: 2026-07-19

The Effect of Price and Bulog Product Availability on Customer Satisfaction (A Case Study of The Community in Bengkalis District)

DOI: 10.35870/ijmsit.v6i2.7815

Cici Roberkat Anjalina Sinaga, Nazrantika Sunarto, Tri Handayani
  • Cici Roberkat Anjalina Sinaga: Politeknik Negeri Bengkalis
  • Nazrantika Sunarto: Politeknik Negeri Bengkalis
  • Tri Handayani: Politeknik Negeri Bengkalis
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Abstract

This study aims to investigate the effects of Price and Bulog Product Availability on Customer Satisfaction, both simultaneously and partially, among consumers in Bengkalis District. A quantitative approach with an associative research design was employed in this study. The study population consisted of residents of Bengkalis District who had previously purchased Bulog products. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through a structured questionnaire and analyzed using multiple linear regression analysis. The results reveal that Price and Bulog Product Availability simultaneously have a positive and significant effect on Customer Satisfaction. Partially, Price has a positive and significant influence on Customer Satisfaction. Likewise, Bulog Product Availability also exerts a positive and significant effect on Customer Satisfaction. These findings indicate that affordable pricing and consistent product availability are key factors in enhancing customer satisfaction with Bulog products in Bengkalis District.

Keywords

Price; Product Availability Bulog; Customer Satisfaction

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How to Cite

Anjalina Sinaga, C. R., Sunarto, N., & Handayani, T. (2026). The Effect of Price and Bulog Product Availability on Customer Satisfaction (A Case Study of The Community in Bengkalis District). International Journal of Management Science and Information Technology, 6(2), 1228-1236. https://doi.org/10.35870/ijmsit.v6i2.7815
Article Information

This article has been peer-reviewed and published in the International Journal of Management Science and Information Technology. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 6 No. 2 (2026)

  • Section: Articles

  • Published: 2026-07-19

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Author Biographies
Cici Roberkat Anjalina Sinaga, Politeknik Negeri Bengkalis
Google Scholar ResearchGate ORCID

Departement of Bussines Administration, Politeknik Negeri Bengkalis, Bengkalis Regency, Riau Province, Indonesia

Nazrantika Sunarto, Politeknik Negeri Bengkalis
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Digital Business Study Program, Department of Commerce Administration, Politeknik Negeri Bengkalis, Bengkalis Regency, Riau Province, Indonesia

Tri Handayani, Politeknik Negeri Bengkalis
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Departement of Bussines Administration, Politeknik Negeri Bengkalis, Bengkalis Regency, Riau Province, Indonesia

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