Fashion DIY sebagai Ruang Empowerment: Analisis pada Akun TikTok @dillaprb
DOI:
https://doi.org/10.35870/jtik.v10i2.5623Keywords:
Content Analysis, TikTok, DIY Fashion, EmpowermentAbstract
This study analyzes empowerment messages in Do It Yourself (DIY) fashion content on the TikTok account @dillaprb using qualitative content analysis of five selected videos. The analysis focuses on three aspects: pragmatic, semantic, and syntactic. Findings reveal that the creator’s content goes beyond showcasing the sewing process, as it also delivers atomistic empowerment through information, motivation, and inspiration that encourage active audience participation. Pragmatically, the creator builds emotional closeness through personal greetings, creative exploration, and practical tips. Semantically, the messages emphasize self-expression, personal identity, and creative freedom. Syntactically, the content features casual language, code-switching, and interactive communication styles. Overall, @dillaprb’s success in fostering engagement lies in integrating meaning, language structure, and communication strategies, thereby creating an inclusive, inspiring, and collaborative creative space.
Downloads
References
Afifah, A. K. (2021). Strategi Pemberdayaan Berbasis Pendekatan Partisipatif Pada Program Plut-Kumkm Di Diy.
Arif, H. M., Fadila, N., Afliza, N., & Pasang, S. (2023). Persepsi Generasi Z Tentang Endorsement Produk Fashion Erigo: Studi pada@ ERIGOSTORE di Tiktok. Maximal Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya Dan Pendidikan, 1(1), 17-26.
Az Zakiyyah, N. J. (2025). Pembentukkan Identitas Diri Gen Z melalui Creative Workshop di Yogyakarta (Doctoral dissertation, Universitas Islam Indonesia).
Bailey, K., Basu, A., & Sharma, S. (2022). The environmental impacts of fast fashion on water quality: a systematic review. Water, 14(7), 1073.
Batubara, S. S., Pulungan, D. R., & Yenty, M. (2020). Analisis determinan minat mahasiswa dalam menggunakan lembaga keuangan syariah. Jurnal Riset Akuntansi Dan Bisnis, 20(1), 23-37. https://doi.org/10.30596/jrab.v20i1.4757.
Cahyaningrum, Y. (2025). Pengaruh Konsep Diri dan Regulasi Diri terhadap Fear of Missing Out (FoMO) pada Gen Z pengguna Tik Tok. Prodi Bimbingan Konseling Islam, Fakultas Dakwah (Doctoral dissertation, UIN Sultan Maulana Hasanuddin Banten).
Hasbiansyah, O. (2004). Konstelasi Paradigma Objektif dan Subjektif dalam Penelitian Komunikasi dan Sosial. Mediator: Jurnal Komunikasi, 5(2), 199-218. https://doi.org/10.29313/mediator.v5i2.1157
Hestriati, A. (2006). Fashion Center di Yogjakarta Sebagai Wadah Kegiatan Informasi (Fashion Workshop), Promosi dan Pemasaran dengan Pendekatan Karakter-karakter Fashion.
Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications.
Setiawan, D., Haryono, T., & Burhan, A. (2014). The Public Space of “Jogja Fashion Week Carnival” and Cosplay Clothing in Yogyakarta. KOMUNITAS: International Journal of Indonesian Society and Culture, 6(2), 237-245.
Sundar, S. S., & Limperos, A. M. (2013). Uses and grats 2.0: New gratifications for new media. Journal of broadcasting & electronic media, 57(4), 504-525. https://doi.org/10.1080/08838151.2013.845827.
Utomo, S. B., Utami, E. Y., & Ardhiyansyah, A. (2023). Pengaruh brand activism, persepsi konsumen terhadap loyalitas merek: Analisis dalam konteks industri fast fashion di Jawa Barat. Jurnal Bisnisman: Riset Bisnis Dan Manajemen, 5(2), 01-10. https://doi.org/10.52005/bisnisman.v5i2.157.
Wu, D., Zhuang, M., Zhang, X., & Zhao, Y. (2022). Towards circular fashion: design for community-based clothing reuse and upcycling services under a social innovation perspective. Sustainability, 15(1), 262.
Zahra, A., & Hendrawan, A. (2017). Pemanfaatan konsep dekonstruksi fashion pada lembaran denim sebagai aplikasi produk fashion. Jurnal Seni Rupa, 5(3), 266–275. http://dx.doi.org/10.26742/atrat.v5i3.345.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Anak Agung Putri Tiara Caroline, Saifudin Zuhri
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
