Implementasi Customer Relationship Management (CRM) pada Sistem Informasi Pemasaran dengan Menggunakan Framework React.JS Berbasis Website
DOI:
https://doi.org/10.35870/jtik.v6i1.392Keywords:
Customer Relationship Management (CRM), Information Systems, Marketing, React.JS, WebsiteAbstract
Life in the current era of technology is almost every line connected to the internet, as well as when doing business. Website is a container used for business development and improvement. One form of this is to create an attractive website display as a strategy to increase product quality and quantity. This research aims to; 1) The creation of a marketing information system facility with the application of CRM using the web-based React.JS framework as the main purpose of the research, and 2) Understanding and describing the benefits of implementing a Marketing Information System with CRM Applications using the web-based React.JS framework as a marketing strategy to improve quality and product quantity. To implement this research, the researcher uses the Agile method. A website-based marketing system with the implementation of Customer Relationship Management (CRM) at Reswara Digital printing produces structured and detailed data storage and the delivery of product information to consumers can be carried out optimally.Downloads
References
Welly, 2017. Pemanfaatan React.JS Untuk Rendering Antarmuka Dalam Layanan Kolaborasi Pemrosesan Berita Berbahasa Indonesia. Tugas Akhir. Teknik Informatika. Universitas Atmajaya Yogyakarta.
Nursaid F.F., Adam Hendra Brata, dan Agi P., 2020. Sistem Informasi Pengelolaan Persediaan Barang Dengan React.JS dan Menggunakan Prototype (Studi Kasus : Toko Uda Fajri). Jurnal Pengembangan Teknologi Informasi dan Ilmu Kompouter, 4, 46-55.
Wali, Muhammad dan Lukman Ahmad, 2018. Perancangan Access Open Journal System (AOJS) dengan menggunakan Framework CodeIgniter dan React.JS. Jurnal Teknologi Informasi dan Komunikasi. 2(1), 48-56.
Ramdan, D.S., 2020. Aplikasi Desktop Multi Platform Untuk Redis Client Berbasis Teknologi Web Menggunakan Framework Electron JS dan React.JS. TEDC Vol. 14 No.3.
Ismail, I. and AlBahri, F.P., 2019. Perancangan E-Kuisioner menggunakan CodeIgniter dan React-Js sebagai Tools Pendukung Penelitian. J-SAKTI (Jurnal Sains Komputer dan Informatika), 3(2), pp.337-347.
Pendukung Penelitian. Jurnal Sains Komputer & Informatika, 3(2), pp.337-347.
Irawan, Y., 2019. Sistem Informasi Pemasaran Busana Syar’i dengan Penerapan Customer Relationship Management (CRM) Berbasis Web. INTECOMS: Journal of Information Technology and Computer Science, 2(1), pp.1-9.
Rosmayani, 2016. Customer Relationship Management. Jurnal Valuta 2(1), 83-98
Al Gifar, M.H., dan Muhsin, 2016. Implementasi Customer Relationship Management Pada Penjualan Online di Toko Utami. Jurnal Nuansa Informatika,11(1).
Hidayat, R., 2014. Sistem Informasi Ekspedisi Barang Dengan Metode E-CRM Untuk Meningkatkan Pelayanan Pelanggan. Jurnal Sisfotek Global, 4(2).
Sofyana, L. dan Andi R.P., 2019. Analisis Sistem Informasi CRM Untuk Meningkatkan Pelayanan dengan Pendekatan SDLC (Studi Kasus: UMKM –SAKTI). Jurnal Ilmiah Ilmu-ilmu Teknik, 4(2).
Bayu, K. A., 2017. Sistem Informasi Pemasaran Jaket dengan Penerapan Customer Relationship Management (CRM) Berbasis Web. Skripsi. Universitas Nusantara Kediri.
Aisyah, D. A., & Falgenti, K., 2017. Sistem Informasi Penjualan Berbasis Kinerja pada Proyek Apartemen Mega City Bekasi. Jurnal Teknologi dan Sistem Informasi.
Kotler, P., & Keller, K., 2012. Marketing Management (14th ed.). New Jersey, USA: Prentice Hall.
Sugesti, E., 2018. Pengaruh Sistem Informasi Pemasaran dan Strategi Penjualan terhadap Persaingan Penjualan Produk PT. Bank Agris, tbk Medan. JRMB (Jurnal Riset Manajemen dan Bisnis), 3(2).
Carissa, A.O., 2014. Penerapan Customer Relationship Management (CRM) Sebagai Upaya Untuk Meningkatkan Loyalitas Pelanggan (Studi Kasus Pada Bandung Sport Distro Malang). Jurnal Administrasi Bisnis, 15(1).
Bayu, K. A., 2017. Sistem Informasi Pemasaran Jaket dengan Penerapan Customer Relationship Management (Crm) Berbasis Web. Skripsi. Universitas Nusantara Kediri.
Raharjana, I.K., 2017. Pengembangan Sistem Informasi Menggunakan Metodologi Agile. Deepublish.
O'brien, J.A., 2002. Introduction to information systems: essentials for the e-business enterprise. McGraw-Hill, Inc.
Park, C.H. and Kim, Y.G., 2003. A framework of dynamic CRM: linking marketing with information strategy. Business Process Management Journal.
Naimul Islam Naim ReactJS: An Open Source JavaScript Library for Front-end Developemen. Metropolia University of Applied Sciences Bachelor of Engineering Information Technology Thesis 30 May 2017.
Dr. Madhu Bala (Ph.D, M.Phil, M.Com, B.Com, B.Ed, UGC-NET). “A Critical Review of Digital Marketing†Vol. 8 Issue 10, October 2018, ISSN: 2249-0558 Impact Factor: 7.119.
Raharjana, I.K., 2017. Pengembangan Sistem Informasi Menggunakan Metodologi Agile. Deepublish.
React A JavaScript library for building user interfaces. Available : https://reactjs.org/9.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
