Published: 2024-07-01

Strategi Humas TVRI Sumatera Utara dalam Pengelolaan Aplikasi Instagram Untuk Meningkatkan Citra Positif Pada Masyarakat di Sumatera Utara

DOI: 10.35870/jtik.v8i3.2693

Rafli Rahmanda, Irma Yusriana Simamora
  • Rafli Rahmanda: Universitas Islam Negeri Sumatera Utara Medan
  • Irma Yusriana Simamora: Universitas Islam Negeri Sumatera Utara Medan
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Abstract

Social media has become an important platform for broadcasting institutions such as TVRI North Sumatra to strengthen their positive image in the eyes of the public. In this context, managing the Instagram application has become a significant strategy in achieving this goal. This research aims to determine the Public Relations strategy of TVRI North Sumatra in utilizing the Instagram application to increase a positive image among the people of North Sumatra. By using a descriptive qualitative approach method. The results of this research reveal that they have adopted various strategies to increase their positive image through the Instagram application. The strategy includes a focus on quality content such as informative and engaging TV program trailers, interviews and coverage of events. This strategy involves creating content that is informative, interesting, and relevant to the interests of the people of North Sumatra, as well as active interaction with followers through comments, direct messages, and live broadcasts.

Keywords

Public Relations Strategy; TVRI; Instagram; Image

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How to Cite

Rahmanda, R., & Simamora, I. Y. (2024). Strategi Humas TVRI Sumatera Utara dalam Pengelolaan Aplikasi Instagram Untuk Meningkatkan Citra Positif Pada Masyarakat di Sumatera Utara. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(3), 841-850. https://doi.org/10.35870/jtik.v8i3.2693
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 8 No. 3 (2024)

  • Section: Computer & Communication Science

  • Published: 2024-07-01

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Author Biographies
Rafli Rahmanda, , Universitas Islam Negeri Sumatera Utara Medan
Google Scholar ResearchGate ORCID

Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sumatera Utara Medan, Kota Medan, Provinsi Sumatera Utara, Indonesia.

Irma Yusriana Simamora, , Universitas Islam Negeri Sumatera Utara Medan
Google Scholar ResearchGate ORCID

Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sumatera Utara Medan, Kota Medan, Provinsi Sumatera Utara, Indonesia.

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