Pemanfaatan Media Baru dalam Penyebaran Informasi Publik melalui YouTube Radio Republik Indonesia Kota Bogor
DOI:
https://doi.org/10.35870/jtik.v10i4.7227Keywords:
New Media, YouTube, Public Information, RRI Bogor, Digital TransformationAbstract
This study examines how Radio Republik Indonesia (RRI) Bogor City uses YouTube to disseminate public information in an increasingly digital media landscape. A qualitative descriptive approach was adopted, with informants selected through purposive sampling; data were gathered via interviews, observation, documentation, and direct field participation. Results show that the channel carries informational, educational, and institutional content in audiovisual form. According to YouTube Analytics, the Podcast Ruang Suara playlist led all playlists at 71% of total playlist performance, and the channel drew roughly 1,800 unique users each month. Content is managed across four stages — planning, production, publication, and evaluation — yet two persistent problems undercut the operation: a shortage of dedicated personnel and irregular upload schedules. These findings suggest that YouTube holds real strategic value for RRI Bogor City's public information mandate, provided the institution commits to steadier, more purposeful content management going forward.
Downloads
References
Ahmad, M., & Wilkins, S. (2025). Purposive sampling in qualitative research: A framework for the entire journey. Quality & Quantity, 59(2), 1461–1479. https://doi.org/10.1007/s11135-024-02022-5
Badan Pusat Statistik. (2024). Persentase penduduk berumur 10 tahun ke atas yang mendengarkan siaran radio dalam seminggu terakhir. https://www.bps.go.id/id/statistics-table/2/MjUyMCMy/persentase-penduduk-berumur-10-tahun-ke-atas-yang-mendengarkan-siaran-radio-dalam-seminggu-terakhir.html
Cakmak, M. C., Agarwal, N., & Oni, R. (2024). The bias beneath: Analyzing drift in YouTube's algorithmic recommendations. Social Network Analysis and Mining, 14(1), 171. https://doi.org/10.1007/s13278-024-01343-5
Creswell, J. W., & Creswell, J. D. (2022). Research design: Qualitative, quantitative, and mixed methods approaches. SAGE Publications.
D'Arma, A., Barclay, S., & Horowitz, M. A. (2024). Public service media and the internet: Two decades in review. International Journal of Communication, 18, 20–40.
Fajarini, S. D., Kurniawati, J., & Yuliani, F. (2025). Transisi media tradisional ke digital (studi kasus pada media lokal di Bengkulu). Jurnal Khabar: Komunikasi dan Penyiaran Islam, 7(1), 551–568. https://doi.org/10.37092/khabar.v7i1.1216
Gymnastiar, F. R., Nugroho, E., & Fatimah, A. N. (2024). Konvergensi produksi media pada proses produksi radio multiplatform (studi etnografi berbasis teori determinisme teknologi pada Radio Republik Indonesia). Ranah Research: Journal of Multidisciplinary Research and Development, 6(5), 1476–1485. https://doi.org/10.38035/rrj.v6i5.938
Metzler, H., & Garcia, D. (2024). Social drivers and algorithmic mechanisms on digital media. Perspectives on Psychological Science, 19(5), 735–748. https://doi.org/10.1177/17456916231185057
Nicmanis, M. (2024). Reflexive content analysis: An approach to qualitative data analysis, reduction, and description. International Journal of Qualitative Methods, 23, 1–12. https://doi.org/10.1177/16094069241236603
Pratiwi, N. I., Rossitha, N. M. O. S., Subanda, I. N., & Paramatha, I. G. N. D. (2023). Ekologi media oleh Radio Republik Indonesia (RRI) Denpasar dalam mempertahankan eksistensi di era digitalisasi. Jurnal Ilmu Komunikasi UHO: Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi, 8(1), 114–128. https://doi.org/10.52423/jikuho.v8i1.18
Prinzler, S., Stollfuß, S., & Böttke, A.-K. (2026). Engaging audiences in platformized public service media journalism: User-generated content and editorial practices in the funk content network. Journalism and Media, 7(2), 90. https://doi.org/10.3390/journalmedia7020090
Rahman, R., Mitrin, A., Azizah, P., Amelia, V., & Amalia, R. (2025). Pengaruh algoritma media sosial terhadap pola konsumsi informasi di kalangan gen Z di Universitas Hang Tuah Pekanbaru. Pustaka Karya: Jurnal Ilmiah Ilmu Perpustakaan dan Informasi, 13(2), 351–358. https://doi.org/10.18592/pk.v13i2.18807
Rahmawati, D. F., & Santoso, H. (2025). Strategi Radio Megaswara dan Radio Republik Indonesia Bogor dalam mempertahankan eksistensi melalui konten media sosial di era digital. Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat, 5(2), 1140–1152. https://doi.org/10.56832/edu.v5i2.1370
Rohim, S. (2024). The utilization of YouTube by Gen Radio as content distribution alternative channel. Jurnal Manajemen Komunikasi, 9(1), 70–87. https://doi.org/10.24198/jmk.v9i1.53753
Suharsono, J. P., & Nurahman, D. (2024). Pemanfaatan YouTube sebagai media peningkatan pelayanan dan informasi. Ganaya: Jurnal Ilmu Sosial dan Humaniora, 7(1), 298–304. https://doi.org/10.37329/ganaya.v7i1.3157
Supriyanto, D., Nuryanti, N., & Noegroho, A. (2024). Media sosial dalam efektivitas komunikasi pelayanan publik instansi pemerintah daerah. Innovative: Journal of Social Science Research, 4(4), 7796–7810. https://doi.org/10.31004/innovative.v4i4.14048
Wati, S. S., & Agustini, P. M. (2025). Analysis of broadcast communication management in the convergence of linear television and digital platforms at TvOne (study of consumption, distribution, and promotion patterns of two-sided programs on YouTube). Jurnal Multidisiplin Sahombu, 5(5), 1708–1716.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Salimah Renata Ghassani, Hudi Santoso
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
