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Abstract

This Community Service Program (PkM) was designed to enhance the capacity of women members of the Family Welfare Empowerment (PKK) group in Oelami Village, South Bikomi District, North Central Timor Regency, to develop jali-rope woven bags through product design innovation and the use of digital technology for marketing. The program involved 20 participants and applied a participatory approach through Participatory Rural Appraisal (PRA), combined with hands-on learning activities (learning by doing). Program evaluation was conducted through field observations and questionnaires administered before and after the training. The results indicated that all participants successfully produced at least one bag, resulting in a total of 20 woven bags made from jali rope. Participants' mastery of bag-making techniques increased from 40% to 95%, while their creativity and ability to develop innovative designs improved from 35% to 80%. Knowledge of digital marketing also increased from 25% to 90%, accompanied by an improvement in the ability to create marketplace accounts, from 10% to 100%. The participants began implementing digital marketing by uploading their products to marketplace platforms and promoting them through WhatsApp Stories. Evidence of market interest was reflected in an order for 100 bags from the wife of the Regent of North Central Timor, intended for resale through NTT Mart in Kefamenanu. At the time of manuscript preparation, the order was still in the production process. Despite these achievements, further support is needed to improve product quality, diversify bag designs, strengthen participants' skills in calculating production costs and determining selling prices, and ensure consistent digital marketing management. Furthermore, the actual economic impact of the program cannot yet be determined because changes in product sales and participants' income have not been measured. Overall, the program has contributed to improving participants' technical skills, creativity, and initial readiness to develop jali-rope handicrafts into economically valuable products. Nevertheless, continuous mentoring is necessary to strengthen business management capabilities and promote the economic independence of the PKK group.

Keywords

Handicrafts Bags Weaving Creativity Innovation Marketing Digital

How to Cite

Citation Format
Mauk, S. S., Bani, M. P., & Aksa, A. F. (2026). Pemberdayaan Ibu PKK Desa Oelami melalui Inovasi Desain dan Digitalisasi Pemasaran Tas Jali. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 6(2), 407-419. https://doi.org/10.35870/jpmn.v6i2.9058

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Author Biographies

Sarlince Sandy Mauk, Universitas Timor

Management Study Program, Faculty of Economics and Business, Universitas Timor, North Central Timor Regency, East Nusa Tenggara Province, Indonesia

Marlinda Pala Bani, Universitas Timor

Management Study Program, Faculty of Economics and Business, Universitas Timor, North Central Timor Regency, East Nusa Tenggara Province, Indonesia

Adi Faisal Aksa, Universitas Timor

Management Study Program, Faculty of Economics and Business, Universitas Timor, North Central Timor Regency, East Nusa Tenggara Province, Indonesia

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Copyright (c) 2026 Sarlince Sandy Mauk, Marlinda Pala Bani, Adi Faisal Aksa

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