Pelatihan Keberlanjutan Manfaat Program Merdeka Universitas Teknologi Sumbawa di Desa Kerekeh
DOI:
https://doi.org/10.35870/jpmn.v3i1.881Keywords:
Digital Marketing, Home Industry Product, Halal License, MSMESAbstract
Sustainability of the Merdeka program aims to provide knowledge and skills in digital marketing, processing PIRT and halal product permits, training on human resources as well as tips and tricks for managing businesses in the digitalization period for MSME players in Kerekeh Village, Unter Iwes District, Sumbawa Regency, West Nusa Tenggara.The implementation was carried out by providing information services using the lecture method in the form of socialization, namely with presentation techniques. With this Community Service, it is hoped that MSME products can be quickly recognized and reach consumers which has an impact on increasing profits or production profits. The activity took place conducively, where all participants were very enthusiastic in participating in the activity from the beginning to the end of the activity. This community service activity involves cross study programs. Not only does this collaboration produce a better and more innovative model, but it also contributes more positively to the knowledge and skills of MSMEs in Kerekeh Village.
Downloads
References
Nyoto, N. (2021). EKSPLORASI KINERJA DOSEN MELALUI TRI DHARMA PERGURUAN TINGGI. Procuratio : Jurnal Ilmiah Manajemen, 9(4), 428-438. doi:10.35145/procuratio.v9i4.1792.
Atsar, A., & Fadlian, A. (2021). Sosialisasi Kegiatan Penyuluhan UMKMMewujudkan Perekonomian Masyarakat Yang Mempunyai Potensi Dan Peran Strategis Menurut Undang-Undang No. 20 Tahun 2008. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 5(5), 1202-1210.
Setiyani, A., Yuliyanti, T., & Rahmadanik, D. (2022). Pengembangan UMKM di Desa Pekarungan Kabupaten Sidoarjo. ULIL ALBAB: Jurnal Ilmiah Multidisiplin, 1(3), 425-433.
Prasetya, A. Y., Sugiharti, S., & Fadhila, Z. R. (2021). Pemanfaatan Media Sosial Dalam Upaya Meningkatkan Penjualan Produk UMKM Desa Boja. BUDIMAS: Jurnal Pengabdian Masyarakat, 3(1), 102-108. http://dx.doi.org/10.29040/budimas.v3i1.1628
Wahyuni, D., Gulo, Y., Nurmawansyah, N., Hidayah, A. N., Simanjuntak, M., Arif, A., & Rukayya, R. (2022). SOSIALISASI PELATIHAN DAN PEMBERDAYAAN UMKM DI DESA MANIS. COMUNITARIA, 2(1), 46-51.
Marlinah, L. (2020). Peluang dan tantangan UMKM dalam upaya memperkuat perekonomian nasional tahun 2020 ditengah pandemi covid 19. Jurnal Ekonomi, 22(2), 118-124.
Justitia, A., Werdiningsih, I., Effendy, F., & Taufik, T. (2021). Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital. Jurnal Nasional Pengabdian Masyarakat, 2(2), 60-72. doi: 10.47747/jnpm.v2i2.388.
Huda, N. (2020). Penerapan metode tanya jawab sebagai upaya meningkatkan keaktifan siswa pada mata pelajaran fiqih kelas X IPA 3 MA Darussalam Krempyang Tanjunganom Nganjuk. Jurnal El-Barqie: Jurnal MA Darussalam, 1(1), 141-162.
Nasution, S. H. (2020). Perlindungan Hukum Terhadap Konsumen Terkait Produk Frozen Food Tanpa Izin Edar Yang Dijual Secara Online. JLR-Jurnal Legal Reasoning, 3(1), 65-79.
Sari, W. P., & Irena, L. (2021). Komunikasi Visual Melalui Foto Produk Untuk Meningkatkan Nilai Jual Produk Umkm. Jurnal Bakti Masyarakat Indonesia, 4(3). doi: 10.24912/jbmi.v4i3.13271.
Hutami, R., Amalia, L., Aminah, S., & Agusta, E. N. (2019). Pendampingan Pendaftaran Sertifikasi Pangan Industri Rumah Tangga (PIRT) UKM Pangan Berbasis Talas dan Nanas Bogor di Kota Bogor. Jurnal Qardhul Hasan, 5(2), 57-63.
Santi, F. U. (2015). Teknik pengemasan dan labeling produk makanan. Makalah Pengabdian Masyarakat Desa Bejiharjo, Gunungkidul. Yogyakarta: Universitas Negeri Yogyakarta.
Taryudi, A., Maulana, D., Hafifah, H., Kistia, J., Hanifah, N., & Hapsari, D. R. (2021). Pemulihan Ekonomi Keluarga UMKM Lokal melalui Pelatihan Desain Kemasan Produk dan Pemasaran Online di Desa Pekandangan Jaya, Kabupaten Indramayu. Jurnal Pusat Inovasi Masyarakat (PIM), 3(1), 27-35.
Anggraeni, F. D. (2013). Pengembangan usaha mikro, kecil dan menengah (UMKM) melalui fasilitasi pihak eksternal dan potensi internal (Studi kasus pada kelompok usaha" Emping Jagung" di Kelurahan Pandanwangi Kecamatan Blimbing Kota Malang) (Doctoral dissertation, Brawijaya University).
Reniati, R., Sumiyati, S., & Akbar, M. F. (2021). Pelatihan pengolahan ikan dan pengemasan produk pertanian untuk pengembangan industri hilir desa Labuh Air Pandan. ABSYARA: Jurnal Pengabdian Pada Masyarakat, 2(1), 41-48. doi: 10.29408/ab.v2i1.3442.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
