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Abstract
This study examines the implementation of corporate sustainability strategies based on the Triple Bottom Line (TBL) framework within the AEON Vietnam retail chain. Amidst the transition towards ethical consumer behaviour and the urgency of achieving the Sustainable Development Goals (SDGs), the retail industry plays a crucial role as an agent of change within the ecosystem. Using a descriptive qualitative method, this study analyses the company’s strategic manifesto through policy observation, concept mapping and impact assessment. The research findings indicate that AEON Vietnam integrates the three pillars of the TBL in a holistic and interdependent manner. Under the ‘People’ pillar, the company has repositioned itself as a social institution that ensures equality, inclusivity and the well-being of local communities. Under the ‘Planet’ pillar, the approach focuses on the principles of the circular economy through the efficient use of natural resources and investment in innovative sustainable replacement solutions. Meanwhile, the ‘Profit’ pillar is reconstructed through the Creating Shared Value (CSV) approach, positioning the company as a bridge for empowerment between local suppliers and consumers to stimulate Vietnam’s sustainable socio-economic growth. In conclusion, the ‘Planting Seeds of Growth’ philosophy has proven to be realised as a regenerative business ecosystem that balances capital accumulation with the humanisation of the economy and ecological preservation, making it a best-practice model for the global retail industry.
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Citation FormatChandra, K., Margaretha, F., Nilasari, B. M., Risqiani, R., Yaputra, H., & Purba, Y. E. (2026). Implementasi Strategi Triple Bottom Line dalam Mewujudkan Keberlanjutan Korporasi di AEON Vietnam. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 6(2), 293-299. https://doi.org/10.35870/jpmn.v6i2.8531
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Copyright (c) 2026 Kristian Chandra, Farah Margaretha, B Medina Nilasari, Renny Risqiani, Hermanto Yaputra, Yosephina E Purba
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.
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