Memanfaatkan Aplikasi Pinterest Sebagai Referensi Untuk Membuat Konten Digital Marketing
DOI:
https://doi.org/10.35870/jpmn.v4i2.3231Keywords:
Digital marketing, Content, PinterestAbstract
Digital transformation has become an urgency for all business sectors. One of the changes related to the business sector is the marketing pattern switching to digital, or what is called digital marketing. SMKN 3 Sekayu, South Sumatra, only has an engineering major. SMKN 3 hopes that their teachers will be able to create digital marketing content that helps market products or services or for their own career or business needs through the SMK Industry 4.0 Digital Marketing Teacher Workshop. The method used in this community service is to use educational methods for the community as well as advocacy and training, and the application used is the Pinterest application. The results of this dedication produce additional knowledge for the audience to create content and increase the number of ideas for creating digital marketing content. Apart from that, 93.06% were very satisfied with the workshops they had attended.
Downloads
References
Abdurrahman, G., Oktavianto, H., Habibie, E. Y., & Hadiyatullah, A. W. (2020). Pelatihan digital marketing pada UMKM sebagai penunjang kegiatan promosi dan pemasaran. Jurnal Pengabdian Masyarakat Manage, 1(2), 88-92.
Aprillia Pratiwi Putri, Adietya Arie Hetami, Finnah Fourqoniah, Ana Noor Andriana, Mardalena Ardiyani, Salsabila, Tika Umilatul Muniroh, Reza Riandani, Eva Muliyani, Agwesti Yasshyka, Aprilia Putri Listiana, & Syafira Rahmalia Indah. (2022). Pelatihan Digital Marketing untuk Mencapai Optimalisasi Strategi Pemasaran pada UMKM. Jurnal Pengabdian Kepada Masyarakat Nusantara, 3(2.1 Desember), 828-839. Retrieved from https://ejournal.sisfokomtek.org/index.php/jpkm/article/view/451
Ardani, W. . (2022). Pengaruh Digital Marketing Terhadap Perilaku Konsumen. Jurnal Tadbir Peradaban, 2(1), 40–47. https://doi.org/10.55182/jtp.v2i1.102
Ihsan, T., Ariwibowo, M. F., Indra, A. M., & Triwahyuni, A. (2024, July). Analisis Deskripsi Pemilihan Tema Konten untuk Pemasaran Sosial Media Instagram dalam peningkatan personal Branding. In MDP Student Conference (Vol. 3, No. 2, pp. 924-929).
Kemp, S. (2024). Digital 2024 : Indonesia, https://datareportal.com/reports/digital-2024-indonesia (accessed September, 2024)
Masduki, D., Widianingsih, Y., & Simanihuruk, H. (2020). PKM Pendampingan dan Pelatihan Pemberdayaan Perempuan Melalui Aplikasi Pinterest. JURNAL PENGABDIAN KEPADA MASYARAKAT, 10(1), 37–45. https://doi.org/10.30999/jpkm.v10i1.697
Mawarindani, A. ., Putri Andita, M., & Fajar Ariwibowo, M. . (2023). Workshop Kewirausahaan berbasis Social Media Marketing bagi Guru dan Pelajar di SMKN 6 Palembang. Jurnal Pengabdian Masyarakat Ilmu Pendidikan, 2(1). https://doi.org/10.23960/jpmip.v2i1.231
Setiawan, E. ., Ariwibowo, M. F., & Hidayat, I. S. . (2023). Workshop Kewirausahaan Berbasis Digital Marketing di SMKN 3 Palembang. Community Development Journal : Jurnal Pengabdian Masyarakat, 4(1), 88–94. https://doi.org/10.31004/cdj.v4i2.11707
Sharabati, A. A. A., Ali, A. A. A., Allahham, M. I., Hussein, A. A., Alheet, A. F., & Mohammad, A. S. (2024). The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations. Sustainability, 16(19), 8667.
Utami, A. R., Giyatmi, G., & Batubara, S. C. (2024). Edukasi Penggunaan Teknologi Informasi Pemasaran Digital Kepada UMKM. Abdimas Unwahas, 9(1).
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
