Analisis Strategi Pemasaran Daring dalam Meningkatkan Penjualan UMKM Jok Boncengan Anak di Dusun Bancar
DOI:
https://doi.org/10.35870/jemensri.v9i3.3449Keywords:
Online Marketing, Marketing Strategy, Sales RateAbstract
Marketing strategy is one of the main keys to business success, including online marketing strategy. In the era of digitalization like today, online marketing is one of the golden opportunities for business actors, one of which is a child bike seat manufacturer in Bancar Hamlet. The purpose of this study is to find out how the online marketing strategy is implemented by this UMKM and how it affects the sales rate of child bike seats. Researchers used Basu Swastha and Irawan's theory. The research method is a qualitative method for descriptive analysis of the results of interviews and observations. The location of this research is in Bancar, Singkalanyar, Prambon, Nganjuk, RT 018 RW 008. Based on the objectives of this study, the results and discussion are as follows: online sales are carried out on Shopee and Lazada. The online marketing strategy applied includes promotions in the form of discounts, cooperation with distributors, and paid advertising on Shopee. Besides that, the owner also has strategies such as the marketing mix strategy and SWOT analysis strategy, which are used as references to maintain products in the era of intense competition. The effect of the online marketing strategy implemented by the child bike seat manufacturer apparently has a positive and significant impact on the sale of its products. This can be seen from the sales data submitted by the author. In conclusion, this marketing strategy has a good impact on the sales improvement of the UMKM child bike seat.
Downloads
References
Anggito, A., & Setiawan, J. (2018). Metodologi penelitian kualitatif. CV Jejak (Jejak Publisher).
Biasa, K. M., Tumbel, A., & Walangitan, M. D. (2021). Pemanfaatan sistem pemasaran online dan strategi pemasaran dalam meningkatkan pembelian konsumen pada masa pandemi COVID-19 (Studi kasus online shop Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 9(4), 948–956. DOI: https://doi.org/10.35794/emba.v9i2.33913
Mahliza, I., Husein, A., & Gunawan, T. (2020). Analisis strategi pemasaran online. Al-Sharf: Jurnal Ekonomi Islam, 2(2), 250–264. DOI: https://doi.org/10.56114/al-sharf.v1i3.98
Mubarok, N. (2017). Strategi pemasaran Islami dalam meningkatkan penjualan pada butik Calista. I-Economics: A Research Journal on Islamic Economics, 3(2), 73–92.
Nufus, H., & Handayani, T. (2022). Strategi Promosi dengan Memanfaatkan Media Sosial TikTok dalam Meningkatkan Penjualan (Studi Kasus pada TN Official Store). Jurnal EMT KITA, 6(1), 21–34. https://doi.org/10.35870/emt.v6i1.483
Putri, D., Widawati, E., & Goenawan, S. I. (2021). Implementasi digital marketing upaya meningkatkan penjualan produk keripik Pong's (Studi kasus: Desa Ponggang). Prosiding Seminar Nasional Riset dan Teknologi Terapan (RITEKTRA), 7A(1), 7A(1)–7A(10).
Setiawati, I., & Widyartati, P. (2017). Pengaruh strategi pemasaran online terhadap peningkatan laba UMKM. BIMA: Bingkai Manajemen, 5(3), 343–347.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Utami, H. N., & Firdaus, I. F. (2018). Pengaruh bauran pemasaran terhadap perilaku online shopping: Perspektif pemasaran agribisnis. Jurnal Ecodemica, 6(2), 136–146.
Utaminingsih, A. (2016). Pengaruh orientasi pasar, inovasi, dan kreativitas strategi pemasaran terhadap kinerja pemasaran pada UMKM kerajinan rotan di Desa Teluk Wetan, Welahan, Jepara. Media Ekonomi dan Manajemen, 31(1), 77–87. DOI: http://dx.doi.org/10.24856/mem.v31i2.411
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Ekonomi Manajemen dan Sekretari
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
