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Abstract

Web GIS- Based Marketing Information System in Housing Sector of West Papua: A Case Study The methods of research are interviews, direct observation and documents sales report, regional maps). They note that the system offers a more direct and efficient means of accessing information from potential buyers, ultimately boosting marketing efficiency by as much as 45%. Moreover, it delivered a 30% higher sales conversion rate than traditional marketing channels. A combination of useful features such as interactive maps and location search functions helps potential buyers browse properties more easily, increasing the time they spend interacting with the platform and enhancing transaction chances. Many housing developers overcame challenges like the lack of internet backbone and a requirement for staff training to employ specialised skillsets. To needs, this research shows as an imperative using of Web gip to smooth the marketing and support strategic plan in housing construction. A recommendation for improving technological infrastructure and continuous training to ensure an effective utilization of the system is suggested. The results offer useful advice to housing developers looking to build innovative technology into their marketing strategy, thereby increasing efficiency and effectiveness within the housing sector.

Keywords

Information System Housing Marketing Web GIS West Papua

How to Cite

Citation Format
Saban, A. S., Marini, I. F., & Aninam, J. (2024). Web-Based GIS Housing Marketing Information System in West Papua. International Journal Software Engineering and Computer Science (IJSECS), 4(3), 871-881. https://doi.org/10.35870/ijsecs.v4i3.3195

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Author Biographies

Ahmad Safitri Saban, State University of Papua

Informatics Engineering Study Program, Universitas Papua, Manokwari Regency, West Papua Province, Indonesia

Ion Ferdinand Marini, State University of Papua

Informatics Engineering Study Program, Universitas Papua, Manokwari Regency, West Papua Province, Indonesia

Johny Aninam, State University of Papua

Informatics Engineering Study Program, Universitas Papua, Manokwari Regency, West Papua Province, Indonesia

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Copyright (c) 2024 Ahmad Safitri Saban, Ion Ferdinand Marini, Johny Aninam

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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