Main Content
Lembaga Kita Journal Portal

Abstract

This study analyzes investment decision making in digital business using the Oreste Besson Rank and Certainty Factor methods. A mixed qualitative and quantitative approach is used to understand the qualitative factors that influence investment decisions and measure the effectiveness of analytical methods. The results of the qualitative analysis of the in-depth interviews highlight key factors: brand reputation (42% response), technology adaptability (35% response), and long-term growth potential (23% response). Uncertainty of technology and market changes (75% of respondents) affects investment strategy. Quantitative analysis uses the Decision Support System (SPK) and Besson-Rank methods to generate investment alternatives. Digital Properties rank the best, with Besson-Rank weighting the criteria score for a more in-depth look. The Certainty Factor (CF) method assesses investment options based on available data, with E-commerce Growth having the highest score, indicating a higher priority. The internal noise test confirms the Oreste Besson Rank and Certainty Factor methods as reliable tools, providing investment ratings and risk assessments consistent with simulated data. The results of this study underscore the importance of reputation, technology adaptability, and growth potential in digital business investment decisions. The Oreste Besson Rank and Certainty Factor methods are effective in providing accurate guidance. This research provides deeper insight into investment decision-making in a dynamic digital business and proposes recommendations for optimizing this analytical method in the face of market changes.

Keywords

Investment Decision Making Digital Business Oreste Besson Rank Method Certainty Factor Qualitative and Quantitative Analysis

How to Cite

Citation Format
Rofi'i, Y. U. (2023). Oreste Besson Rank and Certainty Factor for Digital Business Investment Decisions. International Journal Software Engineering and Computer Science (IJSECS), 3(2), 130-136. https://doi.org/10.35870/ijsecs.v3i2.1513

References

10 References
  • Wahyuni, A.N. and Pramono, N.H., 2021. Pengaruh Faktor Demografi dan Faktor Psikologi Investor dalam Pengambilan Keputusan Investasi di Era Ekonomi Digital. Jurnal Akuntansi Berkelanjutan Indonesia, 4(1), pp.73-91.
  • Ahzar, F.A., Qurniawati, R.S. and Nurohman, Y.A., 2023. Investasi Digital: Faktor Penentu dalam Keputusan Investasi. Jurnal Ilmiah Infokam, 19(1), pp.23-33.
  • Rahadi, D.R. and Stevanus, Y., 2020. Persepsi Dan Pengambilan Keputusan Milenial Terhadap Instumen Investasi Masa Depan: Studi Literatur. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 3(2), pp.162-177.
  • Stevanus, Y. and Rahadi, D.R., 2020. Persepsi dan pengambilan keputusan milenial terhadap instrumen investasi masa depan. Jurnal Riset Bisnis dan Investasi, 6(3), pp.107-119.
  • Firmansyah, D. and Susetyo, D.P., 2022. Financial Behavior in the Digital Economy Era: Financial Literacy and Digital Literacy. Jurnal Ekonomi Dan Bisnis Digital, 1(4), pp.367-390.
  • Liu, S., Gao, L., Latif, K., Dar, A.A., Zia-UR-Rehman, M. and Baig, S.A., 2021. The behavioral role of digital economy adaptation in sustainable financial literacy and financial inclusion. Frontiers in Psychology, 12, p.742118.
  • Mithas, S., Tafti, A. and Mitchell, W., 2013. How a firm's competitive environment and digital strategic posture influence digital business strategy. MIS quarterly, pp.511-536.
  • Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights. MIS quarterly, pp.471-482.
  • Kazemargi, N. and Spagnoletti, P., 2020. IT investment decisions in industry 4.0: evidences from SMEs. In Digital Business Transformation: Organizing, Managing and Controlling in the Information Age (pp. 77-92). Cham: Springer International Publishing.
  • Obamuyi, T.M., 2013. Factors influencing investment decisions in capital market: A study of individual investors in Nigeria. Organizations and markets in emerging economies, 4(07), pp.141-161.

Author Biography

Yulianto Umar Rofi'i, Institut Teknologi dan Bisnis Muhammadiyah Bali

Digital Business Study Program, Institut Teknologi dan Bisnis Muhammadiyah Bali, Jembrana Regency, Bali Province, Indonesia

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Downloads

OJS UsageStats Plugin
Download data is not yet available.

Most read articles by the same author(s)

Contrimetric

Recommended Articles