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Keywords: "TikTok Shop"

Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
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Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop

Authors: Putri Shandy Nur Cahyani, Ralina Transistari

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Putri Shandy Nur Cahyani: Sekolah Tinggi Ilmu Manajemen YKPN
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN
Pages: 416-427
DOI:  10.35870/ijmsit.v6i1.6769
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A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator

Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti

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Reza Febrina Agustin: Universitas Muhammadiyah Muara Bungo
Delyardi Nur: Universitas Fort de Kock
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 644-655
DOI:  10.35870/ijmsit.v6i1.7197
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