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Keywords: "Retail Strategy"

Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies

Authors: Sutomo

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Sutomo: Universitas Tangerang Raya
Pages: 330-338
DOI:  10.35870/ijmsit.v3i2.1603
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Implementation of the Apriori Algorithm for Product Recommendation Analysis at Asyifa Serba 35.000 Retail Store in Kisaran

Authors: Ardiansyah Putra Tambunan, Adi Prijuna Lubis, Parini

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Ardiansyah Putra Tambunan: Universitas Royal
Adi Prijuna Lubis: Universitas Royal
Parini: Universitas Royal
Pages: 843-849
DOI:  10.35870/ijmsit.v6i1.7289
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Analysis of the Strategy for the Implementation of Klik Indomaret E-Commerce Application in Improving the Quality of Consumer Service

Authors: Asrawan, Cholifatul Sholikah

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Asrawan: Universitas Syekh Yusuf Al Makassari Gowa
Cholifatul Sholikah: Universitas Terbuka
Pages: 359-365
DOI:  10.35870/ijmsit.v6i1.6745
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Abstract
Consumer Segmentation With K-Means at Lucky Shop Tanjungbalai

Authors: Reza Ahmad Fauzi, Masitah Handayani, Parini

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Reza Ahmad Fauzi: Universitas Royal
Masitah Handayani: Universitas Royal
Parini: Universitas Royal
Pages: 765-770
DOI:  10.35870/ijmsit.v6i1.7213
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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The Effect of Social Commerce Platforms and Perceived Product Quality on Product Sales Growth, Moderated by Digital Promotional Strategies: A Case Study at Zahra Store in Tebo Regency, Jambi Province

Authors: Chairunnisa Azzahra, Vivi Yosefri Yanti, Rita Zunarti

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Chairunnisa Azzahra: Universitas Muhammadiyah Muara Bungo
Vivi Yosefri Yanti: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 686-697
DOI:  10.35870/ijmsit.v6i1.7258
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