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The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision
Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung
Authors: Putri Indriani, Iskandar Ali Alam
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)
Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari
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The Impact of Brand on Purchasing Decisions
Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang
Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah
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Whether Service Quality, Price and Location Can Increase Purchasing Decisions for Mobile Phones and Accecories
Authors: Desy Yanti Anggreni, Sri Sarbini, Wahyoe Herlyana Dewi, Karjono, Samsul Hadi, Nurul Qomariah
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms
Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan
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The Impact of Social Media Marketing and Brand Awareness on Purchasing Decisions on Cosmetic Products
Authors: Rahmat Cahyo Dinarso, Dwi Aprilia Nurhaliza, Nurul Qomariah
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Consumer Segmentation With K-Means at Lucky Shop Tanjungbalai
Authors: Reza Ahmad Fauzi, Masitah Handayani, Parini
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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms
Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman
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Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency
Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah
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Strengthening MSMEs in Aan Tourism Village through a Green Supply Chain Management Scorecard Approach Based on the Local Wisdom of Tri Hita Karana
Authors: Made Irma Dwiputranti, I Gusti Agung Prabandari Tri Putri, Ida Bagus Ardi Putra, D. A. Gladysia Sistadanta Kurnia Dewi Sutedja, Maria Gratiani Hardi Saputri, Muntoha Surya Nugroho
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Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention
Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama
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SCM Prototype Design Using Economic Order Quantity (EOQ) Method to Improve Decor Material Inventory Performance
Authors: Dina Triana, Muhammad Iqbal, Rohminatin
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A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers
Authors: Galih Pratama, Erlita Ridanasti
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Implementation of the Apriori Algorithm for Product Recommendation Analysis at Asyifa Serba 35.000 Retail Store in Kisaran
Authors: Ardiansyah Putra Tambunan, Adi Prijuna Lubis, Parini
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Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value
Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti
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Factors Influencing Online Shopping Decisions in the Fashion Industry
Authors: Welly Surjono
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A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator
Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia
Authors: Gezha Meisya Azzahra, Anton Agus Setyawan
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity
Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers
Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari
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The impact of Promotional Stimuli and Hedonic Value on Impulse Buying Driven by Positive Emotions Among Tokopedia Users
Authors: Intan Dwi Nuraeni, Wala Erpurini
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The Development of E-Commerce and Its Impact on Changes in Consumption Patterns and Behavior of Indonesian People in The Digital Economy Era: A Literature Study In 2020–2025
Authors: Sriwanti Belani, Rini Hadiyati
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Determinants of Electric Motorcycle Purchase Intention in Surabaya: An Analysis of Environmental Awareness, Green Price, Attitude, and Financial Well-being
Authors: Maqbula Arochman, Titik Inayati, Surenggono