Search Results

Keywords: "Purchasing"

The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

View Affiliation Details
Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
DOI:  10.35870/ijmsit.v2i2.812
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

View Affiliation Details
Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
DOI:  10.35870/ijmsit.v5i1.3642
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Impact of Brand on Purchasing Decisions

Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum

View Affiliation Details
Edy Purwo Saputro: Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta
Pages: 30-38
DOI:  10.35870/ijmsit.v3i1.879
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)

Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari

View Affiliation Details
Nugroho Jayusman: Muhammadiyah University of Surakarta
Wuryaningsih Dwi Lestari: Muhammadiyah University of Surakarta
Qisthoni Permatasari: Muhammadiyah University of Surakarta
Pages: 101-107
DOI:  10.35870/ijmsit.v3i1.1077
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

View Affiliation Details
Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
DOI:  10.35870/ijmsit.v6i1.6625
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Whether Service Quality, Price and Location Can Increase Purchasing Decisions for Mobile Phones and Accecories

Authors: Desy Yanti Anggreni, Sri Sarbini, Wahyoe Herlyana Dewi, Karjono, Samsul Hadi, Nurul Qomariah

View Affiliation Details
Desy Yanti Anggreni: Muhammadiyah University of Jember
Sri Sarbini: Muhammadiyah University of Jember
Wahyoe Herlyana Dewi: Muhammadiyah University of Jember
Karjono: Muhammadiyah University of Jember
Samsul Hadi: Muhammadiyah University of Jember
Nurul Qomariah: Muhammadiyah University of Jember
Pages: 47-53
DOI:  10.35870/ijmsit.v3i1.943
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

View Affiliation Details
Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
DOI:  10.35870/ijmsit.v4i2.3373
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Impact of Social Media Marketing and Brand Awareness on Purchasing Decisions on Cosmetic Products

Authors: Rahmat Cahyo Dinarso, Dwi Aprilia Nurhaliza, Nurul Qomariah

View Affiliation Details
Rahmat Cahyo Dinarso: Universitas Muhammadiyah Jember
Dwi Aprilia Nurhaliza: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 346-350
DOI:  10.35870/ijmsit.v4i2.2861
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention

Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama

View Affiliation Details
Rahyono: Universitas Malahayati
Ayu Nursari: Universitas Malahayati
Lestari Wuryanti: Universitas Malahayati
Reza Hardian Pratama: Universitas Malahayati
Pages: 560-567
DOI:  10.35870/ijmsit.v6i1.7072
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency

Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah

View Affiliation Details
Rolis Wikarsono: Universitas Muhammadiyah Jember
Budi Santoso: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 544-559
DOI:  10.35870/ijmsit.v6i1.7051
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

View Affiliation Details
Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Bridging the Intention–Behavior Gap in Organic Food Consumption: An Integrative Systematic Review of Emotion, Green Altruism, and Psychological Distance

Authors: Ari Apriani, Setyo Riyanto, Rina Astini, Mas Wahyu Wibowo

View Affiliation Details
Ari Apriani: Universitas Mercu Buana
Setyo Riyanto: Universitas Mercu Buana
Rina Astini: Universitas Mercu Buana
Mas Wahyu Wibowo: Universitas Mercu Buana
Pages: 246-257
DOI:  10.35870/ijmsit.v6i1.6677
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Determinants of Electric Motorcycle Purchase Intention in Surabaya: An Analysis of Environmental Awareness, Green Price, Attitude, and Financial Well-being

Authors: Maqbula Arochman, Titik Inayati, Surenggono

View Affiliation Details
Maqbula Arochman: Universitas Wijaya Kusuma Surabaya
Titik Inayati: Universitas Wijaya Kusuma Surabaya
Surenggono: Universitas Wijaya Kusuma Surabaya
Pages: 494-503
DOI:  10.35870/ijmsit.v6i1.6786
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

View Affiliation Details
Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
DOI:  10.35870/ijmsit.v5i2.4817
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

View Affiliation Details
Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
DOI:  10.35870/ijmsit.v5i2.5961
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior

Authors: Ricky Angga Ariska, Fadilla Purwitasari, Evianah

View Affiliation Details
Ricky Angga Ariska: Universitas Wijaya Kusuma Surabaya
Fadilla Purwitasari: Universitas Wijaya Kusuma Surabaya
Evianah: Universitas Wijaya Kusuma Surabaya
Pages: 287-296
DOI:  10.35870/ijmsit.v6i1.6629
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

View Affiliation Details
Welly Surjono: Universitas Sangga Buana
Pages: 297-311
DOI:  10.35870/ijmsit.v4i2.3004
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers

Authors: Galih Pratama, Erlita Ridanasti

View Affiliation Details
Galih Pratama: Islamic University of Indonesia
Erlita Ridanasti: Islamic University of Indonesia
Pages: 266-279
DOI:  10.35870/ijmsit.v3i2.1820
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

View Affiliation Details
Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 19 of 19 items