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Keywords: "Product"

The Effect of Social Commerce Platforms and Perceived Product Quality on Product Sales Growth, Moderated by Digital Promotional Strategies: A Case Study at Zahra Store in Tebo Regency, Jambi Province

Authors: Chairunnisa Azzahra, Vivi Yosefri Yanti, Rita Zunarti

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Chairunnisa Azzahra: Universitas Muhammadiyah Muara Bungo
Vivi Yosefri Yanti: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 686-697
DOI:  10.35870/ijmsit.v6i1.7258
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The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

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Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
DOI:  10.35870/ijmsit.v2i2.812
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An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success

Authors: Mersiana Setiarini, Christy, Sutomo

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Mersiana Setiarini: Universitas Adhirajasa Reswara Sanjaya
Christy: Universitas Katolik Indonesia Atma Jaya
Sutomo: Universitas Tangerang Raya
Pages: 243-252
DOI:  10.35870/ijmsit.v5i1.3885
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani

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M. Ahlun Nizar: Universitas Muhammadiyah Palembang
Sri Rahayu: Universitas Muhammadiyah Palembang
Zaleha Trihandayani: Universitas Muhammadiyah Palembang
Pages: 90-96
DOI:  10.35870/ijmsit.v5i1.3559
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The Influence of Financial Aspects, Human Resource (HR) Competence, and Product Innovation on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Menteng District

Authors: Melisa Riswania, Mohamad Lutfi

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Melisa Riswania: Universitas Teknologi Muhammadiyah Jakarta
Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta
Pages: 234-245
DOI:  10.35870/ijmsit.v6i1.6727
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
DOI:  10.35870/ijmsit.v4i2.3373
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The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction

Authors: Kristin Lukitaningrum, Sri Isti Untari, Anita Rahmawati, Rahma Nurpratiwi, Tika Dwi Ariyanti

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Kristin Lukitaningrum: Jakarta State Polytechnic
Sri Isti Untari: Jakarta State Polytechnic
Anita Rahmawati: Jakarta State Polytechnic
Rahma Nurpratiwi: Jakarta State Polytechnic
Tika Dwi Ariyanti: Jakarta State Polytechnic
Pages: 535-545
DOI:  10.35870/ijmsit.v4i2.3539
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
DOI:  10.35870/ijmsit.v5i2.4817
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Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency

Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah

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Rolis Wikarsono: Universitas Muhammadiyah Jember
Budi Santoso: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 544-559
DOI:  10.35870/ijmsit.v6i1.7051
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)

Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari

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Nugroho Jayusman: Muhammadiyah University of Surakarta
Wuryaningsih Dwi Lestari: Muhammadiyah University of Surakarta
Qisthoni Permatasari: Muhammadiyah University of Surakarta
Pages: 101-107
DOI:  10.35870/ijmsit.v3i1.1077
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
DOI:  10.35870/ijmsit.v5i2.5979
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

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Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
DOI:  10.35870/ijmsit.v5i1.3642
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Effect of Product Quality and Service Quality Against Consumer Satisfaction Case Study On UKM Wawarungan Ijot, Cimahi City

Authors: Ega Nurhaidah Sari, Doni Dirgantara Asikin

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Ega Nurhaidah Sari: Pasim National University
Doni Dirgantara Asikin: Pasim National University
Pages: 175-184
DOI:  10.35870/ijmsit.v3i2.1448
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Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Authors: Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan

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Nany Budi Hardjayanti: Universitas Nani Bili Nusantara Sorong
Amirah Andika Rifdayanti : Raden Fatah State Islamic University Palembang
Satrya Bayu irawan: Universitas Nani Bili Nusantara Sorong
Pages: 107-115
DOI:  10.35870/ijmsit.v5i1.3781
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The Influence of Marketing Mix Strategy on Supermarket Customer Satisfaction in Banyuwangi

Authors: Rodhiah Rizki Amelia, Maimunah, Nanda Raditya Akbar, Nurul Qomariah, Muhammad Thamrin

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Rodhiah Rizki Amelia: Universitas Muhammadiyah Jember
Maimunah: Universitas Muhammadiyah Jember
Nanda Raditya Akbar: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Muhammad Thamrin: Universitas Muhammadiyah Jember
Pages: 64-69
DOI:  10.35870/ijmsit.v4i1.2206
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Risk Analysis in New Product Development Projects in the Technology Industry

Authors: Rachmiani, Saddam Hussaen, Enggal Sriwardiningsih

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Saddam Hussaen: Universitas Bina Sarana Informatika
Enggal Sriwardiningsih: Universitas Bina Nusantara Jakarta
Pages: 218-227
DOI:  10.35870/ijmsit.v4i2.2901
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The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles

Authors: Achmad Jauhar Wiyoko, Ralina Transistari

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Achmad Jauhar Wiyoko: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Pages: 268-275
DOI:  10.35870/ijmsit.v4i2.2902
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Online Shopping Decisions Based Perceived Ease of Use As Mediation

Authors: Sirda, Ihwan Susila, Moechammad Nasir, Soepatini

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Sirda: Universitas Muhammadiyah Surakarta
Ihwan Susila: Universitas Muhammadiyah Surakarta
Moechammad Nasir: Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
Pages: 37-46
DOI:  10.35870/ijmsit.v4i1.1927
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Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method

Authors: Yanuar Wibawadi, Istyakara Muslichah

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Yanuar Wibawadi: Islamic University of Indonesia
Istyakara Muslichah: Islamic University of Indonesia
Pages: 250-260
DOI:  10.35870/ijmsit.v3i2.1596
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Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors: Jauhari Arief Bustaman, Anas Hidayat

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Jauhari Arief Bustaman: Islamic University of Indonesia
Anas Hidayat: Islamic University of Indonesia
Pages: 261-265
DOI:  10.35870/ijmsit.v3i2.1643
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Consumer Behavior in Omnichannel Retail

Authors: Aulia Uswatun Khasanah, Ilham Karin Rizkiawan, Fahman Hadi Utomo, Uli Yuniarti, Multi Sari Dewi

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Aulia Uswatun Khasanah: Universitas 'Aisyiyah Surakarta
Ilham Karin Rizkiawan: Universitas 'Aisyiyah Surakarta
Fahman Hadi Utomo: Universitas 'Aisyiyah Surakarta
Uli Yuniarti: Universitas 'Aisyiyah Surakarta
Multi Sari Dewi: Universitas 'Aisyiyah Surakarta
Pages: 245-249
DOI:  10.35870/ijmsit.v3i2.1541
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
DOI:  10.35870/ijmsit.v3i2.1534
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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

Authors: Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

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Inge Cellianada Cahyono: Universitas Muhammadiyah Jember
Dani Kurniawan: Universitas Muhammadiyah Jember
Indri Agustin: Universitas Muhammadiyah Jember
Arik Muji Winarni: Universitas Muhammadiyah Jember
Setiyo Budi Tripriyono: Universitas Muhammadiyah Jember
Maghfur El Muhammady: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Mu’ah: Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Pages: 446-455
DOI:  10.35870/ijmsit.v5i2.6087
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
DOI:  10.35870/ijmsit.v4i2.3004
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Navigating Flexible Work Arrangements to Foster Sustainable Growth through Adaptive Innovation

Authors: Ali Amran, Arifuddin, Akmil Asril

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Ali Amran: ARS University
Arifuddin: Institut Ilmu Sosial dan Bisnis Andi Sapada
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 110-117
DOI:  10.35870/ijmsit.v6i1.6602
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