Main Content
Lembaga Kita Journal Portal
Open Access Articles

An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success

  • Mersiana Setiarini1*
  • Christy2
  • Sutomo3
1 ARS University image/svg+xml
2 Atma Jaya Catholic University of Indonesia image/svg+xml
3 Universitas Tangerang Raya image/svg+xml
* Corresponding Author: Mersiana Setiarini

Abstract

This study examines the impact of product quality and competitive pricing on business success in the retail sector. A quantitative approach was employed with a survey design to collect data from 200 business owners in Jakarta a structured questionnaire measured product quality, competitive pricing, and business success. Multiple linear regression analysis assessed the relationship between the two independent variables and business success as the dependent variable. The analysis results show that product quality significantly influences business success, with a regression coefficient of 0.542, indicating that an increase of one unit in product quality will improve business success by 54.2%.


Meanwhile, competitive pricing also positively impacts business success, with a coefficient of 0.318. The p-values for both variables are less than 0.05, indicating their effects are statistically significant. The regression model generated an adjusted R² value of 0.645, meaning that product quality and competitive pricing explain 64.5% of the variation in business success. Hypothesis testing confirms that both variables have a positive impact, with product quality having a more significant effect. These findings suggest that retail businesses need to enhance their product quality and set competitive prices to succeed in a competitive market. This study provides insight into the role of these two factors in achieving better business performance. Fire extinguishers, eyewashes, a first aid kit, a balance board, and a smoke detector will support the hazardous waste collection centre facility.

Keywords

Product quality Competitive pricing Business success Retail sector Impact

How to Cite

Citation Format
Setiarini, M., Christy, C., & Sutomo, S. (2025). An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success. International Journal of Management Science and Information Technology, 5(1), 243-252. https://doi.org/10.35870/ijmsit.v5i1.3885

References

26 References
  • Aghitsni, W. and Busyra, N. (2022). Pengaruh kualitas produk terhadap keputusan pembelian kendaraan bermotor di kota bogor. Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (Mea), 6(3), 38-51. https://doi.org/10.31955/mea.v6i3.2271
  • Ahmad, S. (2019). Pendidikan berbasis kompetensi untuk meraih keunggulan kompetitif. Foramadiahi Jurnal Kajian Pendidikan Dan Keislaman, 11(2), 241. https://doi.org/10.46339/foramadiahi.v11i2.221
  • Algazali, M., Dharmayanti, D., & Setyadi, Y. (2024). Pengaruh harga, lokasi dan kualitas pelayanan terhadap minat beli ulang/repurchase intention. Journal of Economics and Business Ubs, 13(2), 459-476. https://doi.org/10.52644/joeb.v13i2.1540
  • Andriana, A. and Wulandari, C. (2023). Dinamika harga minyak goreng serta dampaknya terhadap pengukuran standar kualitas produk. Ekuitas (Jurnal Ekonomi Dan Keuangan), 7(1), 62-80. https://doi.org/10.24034/j25485024.y2023.v7.i1.5186
  • Gerion, E. and Manggu, B. (2024). Pengaruh kualitas produk dan harga produk terhadap keputusan pembelian ulang sepatu olahraga futsal adidas di kabupaten landak. conference, 411-426. https://doi.org/10.31603/conference.12021
  • Hartini, S. (2012). Peran inovasi: pengembangan kualitas produk dan kinerja bisnis. Jurnal Manajemen Dan Kewirausahaan, 14(1). https://doi.org/10.9744/jmk.14.1.83-90
  • Ismail, Iqbal, T., & Anisah. (2024). Dampak Persepsi Konsumen dan Pelayanan terhadap Keputusan Pembelian: Studi Empiris di Sektor Kuliner. Jurnal Manajemen Dan Teknologi, 1(2), 45-57. https://doi.org/10.35870/jmt.v1i2.1107
  • Kugler, M. and Verhoogen, E. (2011). Prices, plant size, and product quality. The Review of Economic Studies, 79(1), 307-339. https://doi.org/10.1093/restud/rdr021
  • Li, X. (2023). Analysis of the marketing strategy of adidas. Advances in Economics Management and Political Sciences, 23(1), 33-38. https://doi.org/10.54254/2754-1169/23/20230346
  • Listiyana, L. (2023). Customer satisfaction at alfamart raya sukodono: a study on product quality and service excellence. Manazhim, 5(2), 712-725. https://doi.org/10.36088/manazhim.v5i2.3411
  • Manova, K. and Yu, Z. (2017). Multi-product firms and product quality. Journal of International Economics, 109, 116-137. https://doi.org/10.1016/j.jinteco.2017.08.006
  • Martono, A., Widya, T., & Permatasari, I. (2023). Pengembangan model penilaian kualitas produk dengan pendekatan multikriteria berbasis website. Cices, 9(2), 237-246. https://doi.org/10.33050/sensi.v9i2.2917
  • Novita, Y., Tarmizi, & Lidiana. (2024). Analisis Pengaruh Lingkungan Toko dan Kualitas Layanan terhadap Keputusan Pembelian Impulsif pada Konsumen. Jurnal Manajemen Dan Teknologi, 1(2), 32-44. https://doi.org/10.35870/jmt.v1i2.1103
  • Nurjamad, M. and Arumsari, H. (2023). Pengaruh kualitas produk dan harga terhadap keputusan pembelian pada mie gacoan bandung studi kasus konsumen mie gacoan cabang paskal. IJEB, 1(2), 68-80. https://doi.org/10.58818/ijeb.v1i2.32
  • Nursalim, M. and Anshori, M. (2024). Kompetensi organisasi. BIREV, 2(3), 38-46. https://doi.org/10.61292/birev.112
  • Oetarjo, M. (2023). Kontribusi kualitas produk dan harga terhadap keputusan pembelian rumah. Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (Mea), 7(3), 490-505. https://doi.org/10.31955/mea.v7i3.3391
  • Prananingrum, D., Sinaga, H., & Asniar, N. (2024). Strategi diferensiasi produk mie gacoan dalam meningkatkan keunggulan kompetitif. Jurnal Ekonomi Dan Kewirausahaan West Science, 2(03), 282-290. https://doi.org/10.58812/jekws.v2i03.1428
  • Rahmaniah, D., Raspati, G., Rahayu, Y., Nugraha, R., & Riyanto, A. (2023). Penentu kepuasan konsumen dengan kualitas pelayanan dan harga pada retail khusus obat. Swabumi, 11(2), 138-147. https://doi.org/10.31294/swabumi.v11i2.16751
  • Rahmatullah, A. (2021). Potensi dan strategi pengembangan industri sasirangan kota banjarmasin. Ecoplan, 4(1), 45-53. https://doi.org/10.20527/ecoplan.v4i1.232
  • Sinaga, V., Sihombing, V., & Munthe, I. (2024). Pengembangan model pohon keputusan c4.5 untuk memprediksi keberhasilan peluncuran produk baru. Jurnal Ilmu Komputer Dan Sistem Informasi (Jikomsi), 7(1), 87-90. https://doi.org/10.55338/jikomsi.v7i1.2719
  • Sri Sulistyawati, U., & Munawir. (2024). Decoding Big Data: Mengubah Data Menjadi Keunggulan Kompetitif dalam Pengambilan Keputusan Bisnis. Jurnal Manajemen Dan Teknologi, 1(2), 58-71. https://doi.org/10.35870/jmt.v1i2.1114
  • Sun, R. (2023). Pricing considering salient thinking. Frontiers in Business Economics and Management, 9(2), 137-140. https://doi.org/10.54097/fbem.v9i2.9142
  • Syaifuddin, S. (2024). Pengaruh kualitas produk terhadap keputusan pembelian pada pt. elco indonesia sejahtera. Jurnal Informatika Ekonomi Bisnis, 240-245. https://doi.org/10.37034/infeb.v6i1.856
  • Taufiq, M., Prihatni, R., & Gurendrawati, E. (2020). Pengaruh inovasi produk, kualitas produk dan penggunaan sistem akuntansi terhadap kinerja umkm. Jurnal Akuntansi Perpajakan Dan Auditing, 1(2), 204-220. https://doi.org/10.21009/japa.0102.05
  • Yazia, V. (2015). Pengaruh kualitas produk, harga dan iklan terhadap keputusan pembelian handphone blackberry (studi kasus blackberry center veteran padang). Economica, 2(2), 165-173. https://doi.org/10.22202/economica.2014.v2.i2.229
  • Ismail, Iqbal, T., & Anisah. (2024). Dampak Persepsi Konsumen dan Pelayanan terhadap Keputusan Pembelian: Studi Empiris di Sektor Kuliner. Jurnal Manajemen Dan Teknologi, 1(2), 45-57. https://doi.org/10.63447/jmt.v1i2.1107

Author Biographies

Mersiana Setiarini, ARS University

Faculty of Tourism and Hospitality, Hospitality Study Program, Universitas Adhirajasa Reswara Sanjaya, Bandung City, West Java Province, Indonesia

Christy, Atma Jaya Catholic University of Indonesia

Faculty of Economics and Business, Universitas Katolik Indonesia Atma Jaya, South Jakarta City, Jakarta Special Capital Region, Indonesia

Sutomo, Universitas Tangerang Raya

Faculty of Economics and Business, Management Study Program, Universitas Tangerang Raya, Tangerang Regency, Banten Province, Indonesia

License

Copyright (c) 2025 Mersiana Setiarini, Christy, Sutomo

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Downloads

OJS UsageStats Plugin
Download data is not yet available.

Most read articles by the same author(s)

Contrimetric

Recommended Articles