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Keywords: "Perceived marketing performance"

Dual Pathways of e-WOM toward Perceived Marketing Performance through Brand Reputation and FOMO in Social Commerce

Authors: Fitri Yutika

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Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 1548-1558
DOI:  10.35870/ijmsit.v6i2.7669
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The Effect of Perceived ROI on Perceived Value and Adoption Intention

Authors: Rizki Pratama Johanis Paransa, Rr Chusnu Syarifa Diah Kusuma, Fajar Wahyu Nugroho, Kurnia Wulandari

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Rizki Pratama Johanis Paransa: Universitas Negeri Yogyakarta
Rr Chusnu Syarifa Diah Kusuma: Universitas Negeri Yogyakarta
Fajar Wahyu Nugroho: Universitas Negeri Yogyakarta
Kurnia Wulandari: Universitas Negeri Yogyakarta
Pages: 428-437
DOI:  10.35870/ijmsit.v6i1.6926
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Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value

Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti

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Syahdan Muhada Assyaf: Universitas Muhammadiyah Muara Bungo
Ahmad Risman: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 677-685
DOI:  10.35870/ijmsit.v6i1.7255
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