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Keywords: "FOMO"

Dual Pathways of e-WOM toward Perceived Marketing Performance through Brand Reputation and FOMO in Social Commerce

Authors: Fitri Yutika

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Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 1548-1558
DOI:  10.35870/ijmsit.v6i2.7669
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The Effect of Fear of Missing Out (FoMO) on Intention to Use Strava: The Moderating Role of Social Media

Authors: Prasetyo Ari Herlambang, Edi Nurtjahjadi

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Prasetyo Ari Herlambang: Universitas Jenderal Achmad Yani
Edi Nurtjahjadi: Universitas Jenderal Achmad Yani
Pages: 1319-1328
DOI:  10.35870/ijmsit.v6i2.7700
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The Effect of Sales Promotion on Impulse Buying: The Role of Fear of Missing Out (FoMO) as a Moderating Variable in Tokopedia Consumers

Authors: Lusi Susilawati, Wala Erpurini

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Lusi Susilawati: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 1122-1130
DOI:  10.35870/ijmsit.v6i2.7312
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Digital Nudging and Visit Intention Among Generation Z: Evidence from Scarcity and Urgency Cues in Kaba-Kaba Tourism Village, Bali

Authors: Ni Made Ayu Natih Widhiarini, Ida Ayu Etsa Pracintya, I Komang Angga Tria Saputra

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Ni Made Ayu Natih Widhiarini: Institut Pariwisata dan Bisnis Internasional
Ida Ayu Etsa Pracintya: Institut Pariwisata dan Bisnis Internasional
I Komang Angga Tria Saputra: Institut Pariwisata dan Bisnis Internasional
Pages: 1539-1547
DOI:  10.35870/ijmsit.v6i2.7721
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