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The Effect of Employee Engagement Dimensions on Organizational Commitment in Small and Medium Enterprises in Indonesia
Authors: Yanti Mayasari Ginting, Paulus Perey Untajana, Anthoneta Kopong
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Yanti Mayasari Ginting:
Universitas Riau
Paulus Perey Untajana:
Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun Sorong
Anthoneta Kopong:
Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun Sorong
Pages: 850-858
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Digital Patient Engagement through WhatsApp and Patient Loyalty: A Qualitative Case Study in Private Medical Practices in West Bandung, Indonesia
Authors: Yulbrin Manurung, Ratnawati Prayogi, Auderey G. D. Tangkudung
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Yulbrin Manurung:
Institut Bisnis dan Multimedia asmi
Ratnawati Prayogi:
Institut Bisnis dan Multimedia asmi
Auderey G. D. Tangkudung:
Institut Bisnis dan Multimedia asmi
Pages: 745-755
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Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention
Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama
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Rahyono:
Universitas Malahayati
Ayu Nursari:
Universitas Malahayati
Lestari Wuryanti:
Universitas Malahayati
Reza Hardian Pratama:
Universitas Malahayati
Pages: 560-567
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A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)
Authors: Audita Sarashanty Aisha, Tony Wijaya
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Audita Sarashanty Aisha:
Universitas Negeri Yogyakarta
Tony Wijaya:
Universitas Negeri Yogyakarta
Pages: 725-732
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