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Keywords: "Electronic word of mouth"

The Role of Electronic Word-of-Mouth, Social Media Engagement, and Brand Image in Shaping Consumer Purchase Decisions: Evidence from Indonesia's Skincare Industry

Authors: Joko Suprianto, Rudianto, Jones Zenas Rante

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Joko Suprianto: Institut Bisnis dan Multimedia asmi
Rudianto: Institut Bisnis dan Multimedia asmi
Jones Zenas Rante: Institut Bisnis dan Multimedia asmi
Pages: 1747-1756
DOI:  10.35870/ijmsit.v6i2.7657
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Skintific Purchase Decisions Among TikTok Users in Purwokerto: The Role of Influencer Marketing, e-WOM, Brand Image, and Product Quality

Authors: M Rizki Bahtiar, Totok Haryanto, Erny Rachmawati, Hengky Widhiandono

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M Rizki Bahtiar: Universitas Muhammadiyah Purwokerto
Totok Haryanto: Universitas Muhammadiyah Purwokerto
Erny Rachmawati: Universitas Muhammadiyah Purwokerto
Hengky Widhiandono: Universitas Muhammadiyah Purwokerto
Pages: 1787-1797
DOI:  10.35870/ijmsit.v6i2.8288
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A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator

Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti

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Reza Febrina Agustin: Universitas Muhammadiyah Muara Bungo
Delyardi Nur: Universitas Fort de Kock
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 644-655
DOI:  10.35870/ijmsit.v6i1.7197
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
DOI:  10.35870/ijmsit.v6i1.6625
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Unveiling The Impact of Electronic Word-Of-Mouth On Corporate Social Responsibility Communication In The Banking Sector

Authors: Nizar Fauzan, Rita Kusumawati, Nursaadah Syahro Fitriyah

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Nizar Fauzan: Khon Kaen University
Rita Kusumawati: Muhammadiyah University of Yogyakarta
Nursaadah Syahro Fitriyah: Chiang Mai University
Pages: 131-142
DOI:  10.35870/ijmsit.v3i1.1300
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Dual Pathways of e-WOM toward Perceived Marketing Performance through Brand Reputation and FOMO in Social Commerce

Authors: Fitri Yutika

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Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 1548-1558
DOI:  10.35870/ijmsit.v6i2.7669
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The Mediating Role of e-WOM in the Relationship between e-Service Quality, e-Trust, and Repurchase Intention: A Study of Traveloka Users in Indonesia

Authors: Yulia Kusumawardani, Putu Indah Rahmawati, Ni Luh Wayan Sayang Telagawathi

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Yulia Kusumawardani: Universitas Pendidikan Ganesha
Putu Indah Rahmawati: Universitas Pendidikan Ganesha
Ni Luh Wayan Sayang Telagawathi: Universitas Pendidikan Ganesha
Pages: 468-484
DOI:  10.35870/ijmsit.v6i1.6985
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