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Keywords: "Digital era"

The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University

Authors: Ririn Ayuandira, Irmawati, Farhan Ramadan

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Ririn Ayuandira: Universitas Kurnia Jaya Persada
Irmawati: Universitas Kurnia Jaya Persada
Farhan Ramadan: Universitas Kurnia Jaya Persada
Pages: 118-124
DOI:  10.35870/ijmsit.v6i1.6644
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The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

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Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
DOI:  10.35870/ijmsit.v6i1.6520
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Transforming Leadership Styles in Facing the Challenges of the Digital Era:  A Systematic Literature Review

Authors: D A Gladysia Sistadanta Kurnia Dewi Sutedja, Made Irma Dwiputranti, I Gusti Ayu Prabandari Tri Putri

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D A Gladysia Sistadanta Kurnia Dewi Sutedja: University Primakara
Made Irma Dwiputranti: University Primakara
I Gusti Ayu Prabandari Tri Putri: University Primakara
Pages: 656-666
DOI:  10.35870/ijmsit.v6i1.7007
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Leadership Transformation in the Digital Age: Implications for Employee Performance and Engagement in Modern Organizations

Authors: Hanuna Shafariah, Akmil Asril, Redjeki Agoestyowati

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Hanuna Shafariah: Institut Ilmu Administrasi dan Sosial STIAMI
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Redjeki Agoestyowati: Institut Ilmu Administrasi dan Sosial STIAMI
Pages: 482-491
DOI:  10.35870/ijmsit.v4i2.3372
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Optimizing the Human Resource Management Function in Improving Employee Performance in the Digital Era at PT Bahana Swara Asembagus

Authors: Yasmin Naini Bahanan, Lusi Endang Sri Darmawati, Raudatul Jannah

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Yasmin Naini Bahanan: Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Lusi Endang Sri Darmawati: Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Raudatul Jannah: Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Pages: 485-493
DOI:  10.35870/ijmsit.v6i1.6987
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
DOI:  10.35870/ijmsit.v5i1.3648
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The Moderating Role of Human Resource Competence in The Relationship Between Digital Literacy, Marketing Innovation, and MSMEs Business Performance in Pontianak

Authors: Arninda, Ferdy Firmansyah, Ryanti

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Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Ryanti: Universitas Muhammadiyah Pontianak
Pages: 619-631
DOI:  10.35870/ijmsit.v6i1.6993
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Digital Transformation and Adaptive Risk Management in Industry 4.0: A Conceptual Review of the Expanding Spectrum of Organizational Risk

Authors: Selvy Afrioza, Irvan Bernandita Primandanu

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Selvy Afrioza: Universitas Yatsi Madani
Irvan Bernandita Primandanu: Universitas Yatsi Madani
Pages: 595-608
DOI:  10.35870/ijmsit.v6i1.6871
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Authors: Rizky Zakariyya Rasyad, Putri Nuraini Mawardah

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Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Putri Nuraini Mawardah: STMIK Widya Cipta Dharma
Pages: 366-375
DOI:  10.35870/ijmsit.v4i2.3142
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Digital Patient Engagement through WhatsApp and Patient Loyalty: A Qualitative Case Study in Private Medical Practices in West Bandung, Indonesia

Authors: Yulbrin Manurung, Ratnawati Prayogi, Auderey G. D. Tangkudung

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Yulbrin Manurung: Institut Bisnis dan Multimedia asmi
Ratnawati Prayogi: Institut Bisnis dan Multimedia asmi
Auderey G. D. Tangkudung: Institut Bisnis dan Multimedia asmi
Pages: 745-755
DOI:  10.35870/ijmsit.v6i1.6793
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Internal Audit Strategies in Strengthening Corporate Governance: A Risk Management and Compliance Analysis

Authors: Sumardi, Fredy Arios Tiblola, Anto Purwadi

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Sumardi: Universitas Tangerang Raya
Fredy Arios Tiblola: STIE Bukit Zaitun Sorong
Anto Purwadi: Sekolah Tinggi Media Komunikasi Trisakti
Pages: 101-109
DOI:  10.35870/ijmsit.v6i1.6545
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Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era

Authors: Abdus Salam, Munawir

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Abdus Salam: STMIK Indonesia Banda Aceh
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 236-245
DOI:  10.35870/ijmsit.v4i2.2910
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Guest Perception of Service Quality Decline Due to Employee Multitasking in the Era of Digital Transformation in Star-Rated Hotels

Authors: Suyamto, Dian Deliana, Erwin Purbosaputro, Sujatmiko

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Suyamto: Universitas Muhammadiyah Karanganyar
Dian Deliana: Universitas Muhammadiyah Karanganyar
Erwin Purbosaputro: Universitas Muhammadiyah Karanganyar
Sujatmiko: Universitas Muhammadiyah Karanganyar
Pages: 459-467
DOI:  10.35870/ijmsit.v6i1.6978
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Analysis of the Strategy for the Implementation of Klik Indomaret E-Commerce Application in Improving the Quality of Consumer Service

Authors: Asrawan, Cholifatul Sholikah

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Asrawan: Universitas Syekh Yusuf Al Makassari Gowa
Cholifatul Sholikah: Universitas Terbuka
Pages: 359-365
DOI:  10.35870/ijmsit.v6i1.6745
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
DOI:  10.35870/ijmsit.v5i2.5961
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Bitcoin Risk Perception and Investment Behavior: The Role of Literacy and Trust

Authors: I Made Ardita, Ni Made Suci, Fridayana Yudiatmaja

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I Made Ardita: Universitas Pendidikan Ganesha
Ni Made Suci: Universitas Pendidikan Ganesha
Fridayana Yudiatmaja: Universitas Pendidikan Ganesha
Pages: 609-618
DOI:  10.35870/ijmsit.v6i1.6979
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
DOI:  10.35870/ijmsit.v4i2.3373
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The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Authors: Nugraha Rasyid, Goso, Muhammad Ikbal

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Nugraha Rasyid: Universitas Muhammadiyah Palopo
Goso: Universitas Muhammadiyah Palopo
Muhammad Ikbal: Universitas Muhammadiyah Palopo
Pages: 116-123
DOI:  10.35870/ijmsit.v5i1.3578
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The Impact of Work-Life Balance and Hybrid Work on Job Satisfaction: The Mediating Role of Music in the Workplace

Authors: Agung Rachmad Nuriyanto, Ronny Malavia Mardani, Nurhidayah

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Agung Rachmad Nuriyanto: Universitas Islam Malang
Ronny Malavia Mardani: Universitas Islam Malang
Nurhidayah: Universitas Islam Malang
Pages: 518-525
DOI:  10.35870/ijmsit.v6i1.6954
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Consumer Behavior in Omnichannel Retail

Authors: Aulia Uswatun Khasanah, Ilham Karin Rizkiawan, Fahman Hadi Utomo, Uli Yuniarti, Multi Sari Dewi

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Aulia Uswatun Khasanah: Universitas 'Aisyiyah Surakarta
Ilham Karin Rizkiawan: Universitas 'Aisyiyah Surakarta
Fahman Hadi Utomo: Universitas 'Aisyiyah Surakarta
Uli Yuniarti: Universitas 'Aisyiyah Surakarta
Multi Sari Dewi: Universitas 'Aisyiyah Surakarta
Pages: 245-249
DOI:  10.35870/ijmsit.v3i2.1541
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