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Keywords: "Brand reputation"

Dual Pathways of e-WOM toward Perceived Marketing Performance through Brand Reputation and FOMO in Social Commerce

Authors: Fitri Yutika

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Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 1548-1558
DOI:  10.35870/ijmsit.v6i2.7669
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