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Keywords: "Brand attachment"

Green Experience and Digital Engagement as Drivers of Generation Z Consumer Loyalty in Coffee Shops: A Mediation Model of Perceived Value and Brand Attachment

Authors: Mahardika Agung Madepo, Lina Budiarti, Romi Ferdian, Lidya Verawati

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Mahardika Agung Madepo: Universitas Muhammadiyah Pontianak
Lina Budiarti: Universitas Muhammadiyah Pontianak
Romi Ferdian: Universitas Muhammadiyah Pontianak
Lidya Verawati: Universitas Muhammadiyah Pontianak
Pages: 1599-1609
DOI:  10.35870/ijmsit.v6i2.8005
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