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Keywords: "Attitude"

Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida

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Aat Ruchiat Nugraha: Padjadjaran University
Diah Fatma Sjoraida: Padjadjaran University
Pages: 67-75
DOI:  10.35870/ijmsit.v5i1.3707
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Determinants of Electric Motorcycle Purchase Intention in Surabaya: An Analysis of Environmental Awareness, Green Price, Attitude, and Financial Well-being

Authors: Maqbula Arochman, Titik Inayati, Surenggono

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Maqbula Arochman: Universitas Wijaya Kusuma Surabaya
Titik Inayati: Universitas Wijaya Kusuma Surabaya
Surenggono: Universitas Wijaya Kusuma Surabaya
Pages: 494-503
DOI:  10.35870/ijmsit.v6i1.6786
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The Influence of Leadership Style, Motivation and Work Discipline on Employee Performance

Authors: Nur Aeni, Heri Gatot Kuswanto

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Nur Aeni: Universitas Pelita Bangsa
Heri Gatot Kuswanto: Universitas Pelita Bangsa
Pages: 20 - 24
DOI:  10.35870/ijmsit.v1i2.352
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Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior

Authors: Ricky Angga Ariska, Fadilla Purwitasari, Evianah

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Ricky Angga Ariska: Universitas Wijaya Kusuma Surabaya
Fadilla Purwitasari: Universitas Wijaya Kusuma Surabaya
Evianah: Universitas Wijaya Kusuma Surabaya
Pages: 287-296
DOI:  10.35870/ijmsit.v6i1.6629
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
DOI:  10.35870/ijmsit.v5i2.5961
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Implementation of Intrinsic Factors of Human Resource Performance in Palembang Water Tourism

Authors: Zaleha Trihandayani, Ahmad Dzaky Fawwaz

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Zaleha Trihandayani: Universitas Muhammadiyah Palembang
Ahmad Dzaky Fawwaz: Universitas Muhammadiyah Palembang
Pages: 155-160
DOI:  10.35870/ijmsit.v4i1.2683
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Analysis of the Role Whistleblowing System for Fraud Pervention: Theory of Planned Behavior

Authors: Mesra Amalia Ramadhani, Sri Trisnaningsih

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Mesra Amalia Ramadhani: UPN Veteran Jawa Timur
Sri Trisnaningsih: UPN Veteran Jawa Timur
Pages: 16-20
DOI:  10.35870/ijmsit.v3i1.860
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