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Wacana Digital Tagar #Ngortis sebagai Arena Konstruksi Identitas Sosial Komunitas Penggemar CORTIS pada Periode Pra-Institusional (Oktober-November 2025) di TikTok

  • Arini Fitriasmara Imani1*
  • Herlina Suksmawati2
1,2 University of Pembangunan Nasional Veteran Jawa Timur image/svg+xml
* Corresponding Author: Arini Fitriasmara Imani

Abstract

The absence of an official fandom reference during the initial three months of the boy group CORTIS’s debut triggered identity ambiguity among young Indonesian fans on TikTok. This qualitative study analyzes how digital discourse on the #Ngortis hashtag constructs the social identity of this fan community. Utilizing Rodney H. Jones’s Digital Discourse Analysis combined with Social Identity Theory and Participatory Culture framework, this study purposively examines five selected TikTok video corpuses along with their comment sections posted during October–November 2025. Findings indicate that community identity is formed gradually, beginning with the use of the #Ngortis hashtag as an initial grouping marker, which is then reinforced through mutual-support practices in the comment section, and ultimately merges with the official COER identity through a shared narrative of integration.

Keywords

Digital Discourse Analysis Fandom Social Identity TikTok

How to Cite

Citation Format
Imani, A. F., & Suksmawati, H. (2027). Wacana Digital Tagar #Ngortis sebagai Arena Konstruksi Identitas Sosial Komunitas Penggemar CORTIS pada Periode Pra-Institusional (Oktober-November 2025) di TikTok. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 11(1), 184-190. https://doi.org/10.35870/jtik.v11i1.7857

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Author Biographies

Arini Fitriasmara Imani, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.

Herlina Suksmawati, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.

License

Copyright (c) 2027 Arini Fitriasmara Imani, Herlina Suksmawati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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