Peran Konten Aplikasi Sedekah Sampah pada Partisipasi Karyawan PT Indocement Tunggal Prakarsa Tbk
DOI:
https://doi.org/10.35870/jtik.v11i1.7542Keywords:
Communication Strategy, Fogg Behavior Model, Promotional Content, Employee Participation, CSRAbstract
This driven by the low participation of employees in the environmental CSR program at PT Indocement Tunggal Prakarsa Tbk through the sedekah sampah application. The core problem centers on digital communication content management strategies that overlook cross-generational demographic gaps as a determining variable for user angagement. This research utilizes a descriptive qualitative approach analyzed through the lens of the Fogg Behavior Model formula (B=M A P). The results indicate that visual content successfully triggers the motivation of active employees through the concept of alms. However, the ability chain of senior employees is disrupted due to text-heavy external promotional content formats and a lack of prompt types that facilitate action. In conclusion, corporate environmental communication management must be transformed from a one-way pattern into tactical audio-visual materials, and sustainable content production.
Downloads
References
Azza, A., & Saleh, A. (2025). Corporate social responsibility communication strategy of Pertamina subholding upstream regional Java in enhancing corporate image. IJESS International Journal of Education and Social Science, 6(2), 334–347. https://doi.org/10.56371/ijess.v6i2.416.
Azzahro, S., Purnamasari, H., & Gumilar, G. G. (2025). Analisis pengelolaan program corporate social responsibility (CSR) di desa Gunungputri Kecamatan Gunung Putri Kabupaten Bogor. Jurnal Ilmiah Wahana Pendidikan, 11(2.A), 325–333.
BJ Fogg. (2026). Fogg behavior model. Diakses pada 01 Juni 2026, dari
Duarte-Anselmi, G., Crane, S. M., Ruiz, M. A., & Dintrans, P. V. (2025). Behavioral science meets public health: A scoping review of the Fogg behavior model in behavior change interventions. BMC Public Health, 25(1), 3468.
Hermansyah, H. (2020). Analisis pengaruh penerapan corporate social responsibility (CSR) perusahaan terhadap citra masyarakat sekitar (Studi kasus pada PT. Indocement Tunggal Prakarsa Tbk Cirebon). Syntax Idea, 2(6), 72–86.
Mutiara, M. A., & Auliya, A. (2024). Upaya meningkatkan kreativitas pada konten dalam meningkatkan kesadaran masyarakat untuk melestarikan lingkungan di Ditjen PPKL KLHK. Journal of Environment and Geography Education, 1(2), 76–98.
Niam, M. F., Rumahlewang, E., Umiyati, H., Dewi, N. P. S., Atiningsih, S., Haryati, T., ... & Wajdi, F. (2024). Metode penelitian kualitatif. Widina Media Utama.
Nugraha, D. A., Priandono, T. E., Ainiyyah, N. F., & Ilham, Y. (2025). Analisis isi konten media sosial Instagram pemerintah Indonesia di tingkat kementerian dan lembaga. Jurnal Ilmiah Manajemen Informasi dan Komunikasi, 42–52.
Pakpahan, A., Ekasari, A., & Chandra, K. (2026). Nilai emosional dan minat beli konsumen: Studi empiris pada platform TikTok shop di Indonesia. Journal of Management and Digital Business, 6(1), 481–494. https://doi.org/10.53088/jmdb.v6i1.2190.
PT Indocement Tunggal Prakarsa Tbk. (2022). Laying foundation for a greener future (Laporan tahunan, hlm. 23–33). Diakses pada 12 Februari 2026, dari https://www.indocement.co.id/media/post/2022-laporan-tahunan-intp-h-v3.pdf.
Sugiyono, S., & Lestari, P. (2021). Metode penelitian komunikasi (Kuantitatif, kualitatif, dan cara mudah menulis artikel pada jurnal internasional). CV Alfabeta Bandung.
Tan, M., & Binti Sarif, S. M. (2024). A comparative review of Fogg's behavior model (FBM) and the hook model in education sector at higher level for enhancing gamified learning. Library of Progress-Library Science, Information Technology & Computer, 44(3), 18078–18088.
Tatasari, T., Komaruddin, A., Meylani, M. R., & Hapsari, G. P. (2025). Peran konten media sosial dalam strategi pemasaran digital untuk meningkatkan persepsi konsumen terhadap brand image. Social Sciences Journal, 3(1), 77–85.
Wardono, G., Ubaidilah, M., Susilowati, E., & Wahyudi, D. (2024). Model pengelolaan dana corporate social responsibility (CSR) untuk keberlanjutan lingkungan: Kajian program sedekah sampah digital PT. Indocement Tunggal Prakarsa Tbk. Ekonomis: Journal of Economics and Business, 8(2), 1927–1930.
Yani, A., & Raharjo, T. B. (2025). Model pengaruh persepsi iklim organisasi, pengetahuan polusi udara, dan motivasi hidup sehat terhadap partisipasi karyawan dalam pelestarian lingkungan hidup di PT Aneka Tambang Tbk, Pomalaa. JIMU: Jurnal Ilmiah Multidisipliner, 4(01), 1204–1222. https://doi.org/10.70294/jimu.v4i01.1462
Downloads
Published
Issue
Section
License
Copyright (c) 2027 Nabila Cikawati, Amiruddin Saleh, Fajar Fathoni
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
