Open Access
Computer & Communication Science
Abstract
This driven by the low participation of employees in the environmental CSR program at PT Indocement Tunggal Prakarsa Tbk through the sedekah sampah application. The core problem centers on digital communication content management strategies that overlook cross-generational demographic gaps as a determining variable for user angagement. This research utilizes a descriptive qualitative approach analyzed through the lens of the Fogg Behavior Model formula (B=M A P). The results indicate that visual content successfully triggers the motivation of active employees through the concept of alms. However, the ability chain of senior employees is disrupted due to text-heavy external promotional content formats and a lack of prompt types that facilitate action. In conclusion, corporate environmental communication management must be transformed from a one-way pattern into tactical audio-visual materials, and sustainable content production.
Article Details
How to Cite
Citation FormatCikawati, N., Saleh, A., & Fathoni, F. (2027). Peran Konten Aplikasi Sedekah Sampah pada Partisipasi Karyawan PT Indocement Tunggal Prakarsa Tbk. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 11(1), 110-117. https://doi.org/10.35870/jtik.v11i1.7542
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Copyright (c) 2027 Nabila Cikawati, Amiruddin Saleh, Fajar Fathoni
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.
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