Digital Storytelling sebagai Strategi Komunikasi CSR di Era Ekonomi Kreatif Digital: Sebuah Kajian Literatur Integratif
DOI:
https://doi.org/10.35870/jtik.v11i1.7223Keywords:
Digital Storytelling, Corporate Social Responsibility, Sustainability Communication, Creative Economy, Digital CommunicationAbstract
The rise of social media and digital platforms has transformed CSR communication from formal reporting into more visual, interactive, and participatory practices. This study examines digital storytelling as a strategic approach in CSR communication within the digital creative economy era. Using a qualitative approach and integrative literature review, five key themes are identified: emotional engagement, community representation, stakeholder involvement, sustainability visualization, and collaboration with digital creators. Findings reveal that digital storytelling serves as a strategic tool to enhance social legitimacy, public engagement, and corporate sustainability representation through digital platforms. Additionally, social storytelling fosters symbolic relationships with communities by highlighting narratives of social impact and empowerment. However, the study also highlights risks of symbolic CSR and the commodification of social narratives in digital environments. This article contributes to CSR communication scholarship by integrating digital storytelling, sustainability communication, and the creative economy, offering practical insights for developing authentic, participatory, and transparent sustainability strategies.
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