Hubungan antara Terpaan Media Luar Ruang Kawasan Tanpa Rokok dengan Persepsi Mahasiswa terhadap Kawasan Tanpa Rokok di Area Universitas
DOI:
https://doi.org/10.35870/jtik.v10i4.7000Keywords:
Outdoor Media Exposure, Smoke-Free Areas, Student Perception, Pearson Correlation, Simple Linear RegressionAbstract
This study aims to analyze the relationship between exposure to outdoor media on Smoke-Free Areas (Kawasan Tanpa Rokok/KTR) and students’ perceptions within the university environment. The study employs a quantitative approach with an associative research design involving 189 respondents selected through a non-probability sampling technique. Data were collected using a Likert-scale questionnaire. Data analysis includes validity, reliability, and normality tests, as well as Pearson correlation and simple linear regression as a supporting analysis. The results indicate a significant relationship between outdoor media exposure and students’ perceptions, with a correlation coefficient of 0.529, which falls into the moderate category. Hypothesis testing shows that the calculated t-value (8.516) is greater than the t-table value (1.973) with a significance level of 0.000 < 0.05. The findings suggest that higher levels of outdoor media exposure are associated with more positive student perceptions toward the implementation of smoke-free area policies.
Downloads
References
Abidin, M. (2021). Urgensi komunikasi model stimulus organism response (SOR) dalam meningkatkan kualitas pembelajaran. Al-Iltizam: Jurnal Pendidikan Agama Islam, 6(2), 74-90. https://doi.org/10.33477/alt.v6i2.2525.
Afrianto, I. (2020). IMPLEMENTASI KEBIJAKAN KAWASAN TANPA ROKOK (KTR) DI BANDAR UDARA MUTIARA SIS AL-JUFRI KOTA PALU TAHUN 2019 (Doctoral dissertation, Universitas Hasanuddin).
Andra, S. (2017). Efektifitas Penggunaan Media Luar Ruang dalam Mempromosikan Pariwiasata Kota Samarinda”. Journal Ilmu Komunikasi, 5(2), 160-171.
Budianto, H., & Sos, S. (2016). Ilmu komunikasi: sekarang dan tantangan masa depan. Prenada Media.
Ekasiswanto, R., & Wibowo, R. M. (2020). Pemakaian Bahasa Persuasif Media Luar Ruang Selama Masa Pandemik Covid-19 di Dusun Nyangkringan, Kelurahan Bantul, Kecamatan Bantul, DIY. Bakti Budaya: Jurnal Pengabdian kepada Masyarakat, 3(2), 183-190.
Kristi, N. (2021). Efektivitas Media Luar Ruang Dalam Keputusan Memilih Calon Legislatif DPRD Kabupaten Bangka Tahun 2019 (Studi Pada Masyarakat Kelurahan Bukit Betung, Kecamatan Sungailiat, Kabupaten Bangka): Indonesia. Studia Komunika: Jurnal Ilmu Komunikasi, 4(2), 14-21. https://doi.org/10.47995/jik.v4i2.73.
Kuantitatif, P. P. (2016). Metode penelitian kunatitatif kualitatif dan R&D. Alfabeta, Bandung.
Kurniawati, A. E., Nugroho, A., & Naryoso, A. (2021). Pengaruh terpaan iklan media luar ruang dan frekuensi diskusi antar tetangga terhadap perilaku disiplin protokol kesehatan (Studi deskriptif kuantitatif pada masyarakat Kecamatan Pedurungan Kota Semarang). Interaksi Online, 9(4), 250-262.
Pinem, A. F. (2018). Psikologi Komunikasi Remaja Terhadap Konsep Diri di Kalangan Komunitas Cosplayer Medan. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 2(2), 216-230.
Rahmadianto, R., Luqman, Y., & Setyabudi, D. (2024). PENGARUH CITRA MEREK DAN TERPAAN IKLAN MEDIA LUAR RUANG GOJEK TERHADAP TINGKAT AWARENESS GOJEK DI MAHASISWA UNDIP. Interaksi Online, 12(3), 159-171.
Siswoyo, D., Sulistyono, T., & Dardiri, A. (2007). Ilmu pendidikan.
Walgito, B. (2010). Pengantar psikologi umum.
Yulyana Kusuma Dewi, F. N. K., & Lionardo, A. (2018). Analisis faktor-faktor yang mempengaruhi kepatuhan pegawai terhadap kebijakan kawasan tanpa rokok di kantor satuan polisi pamong praja Kota Palembang. Sriwijaya Journal of Medicine, 1(1), 8-15.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Muhammad Alfian Khairul Alam, Muhammad Ramdhani
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
