Published: 2026-10-01

Hubungan antara Terpaan Media Luar Ruang Kawasan Tanpa Rokok dengan Persepsi Mahasiswa terhadap Kawasan Tanpa Rokok di Area Universitas

DOI: 10.35870/jtik.v10i4.7000

Muhammad Alfian Khairul Alam, Muhammad Ramdhani
  • Muhammad Alfian Khairul Alam: Universitas Singaperbangsa Karawang
  • Muhammad Ramdhani: Universitas Singaperbangsa Karawang
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Abstract

This study aims to analyze the relationship between exposure to outdoor media on Smoke-Free Areas (Kawasan Tanpa Rokok/KTR) and students’ perceptions within the university environment. The study employs a quantitative approach with an associative research design involving 189 respondents selected through a non-probability sampling technique. Data were collected using a Likert-scale questionnaire. Data analysis includes validity, reliability, and normality tests, as well as Pearson correlation and simple linear regression as a supporting analysis. The results indicate a significant relationship between outdoor media exposure and students’ perceptions, with a correlation coefficient of 0.529, which falls into the moderate category. Hypothesis testing shows that the calculated t-value (8.516) is greater than the t-table value (1.973) with a significance level of 0.000 < 0.05. The findings suggest that higher levels of outdoor media exposure are associated with more positive student perceptions toward the implementation of smoke-free area policies.

Keywords

Outdoor Media Exposure; Smoke-Free Areas; Student Perception; Pearson Correlation; Simple Linear Regression

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How to Cite

Alam, M. A. K., & Ramdhani, M. (2026). Hubungan antara Terpaan Media Luar Ruang Kawasan Tanpa Rokok dengan Persepsi Mahasiswa terhadap Kawasan Tanpa Rokok di Area Universitas. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 10(4), 1508-1513. https://doi.org/10.35870/jtik.v10i4.7000
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 4 (2026)

  • Section: Computer & Communication Science

  • Published: 2026-10-01

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Author Biographies
Muhammad Alfian Khairul Alam, Universitas Singaperbangsa Karawang
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Muhammad Ramdhani, Universitas Singaperbangsa Karawang
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

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