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Hubungan antara Terpaan Media Luar Ruang Kawasan Tanpa Rokok dengan Persepsi Mahasiswa terhadap Kawasan Tanpa Rokok di Area Universitas

  • Muhammad Alfian Khairul Alam1*
  • Muhammad Ramdhani2
1,2 University of Singaperbangsa Karawang image/svg+xml
* Corresponding Author: Muhammad Alfian Khairul Alam
Cover JTIK VOLUME 10 NO 4 OKTOBER 2026

Abstract

This study aims to analyze the relationship between exposure to outdoor media on Smoke-Free Areas (Kawasan Tanpa Rokok/KTR) and students’ perceptions within the university environment. The study employs a quantitative approach with an associative research design involving 189 respondents selected through a non-probability sampling technique. Data were collected using a Likert-scale questionnaire. Data analysis includes validity, reliability, and normality tests, as well as Pearson correlation and simple linear regression as a supporting analysis. The results indicate a significant relationship between outdoor media exposure and students’ perceptions, with a correlation coefficient of 0.529, which falls into the moderate category. Hypothesis testing shows that the calculated t-value (8.516) is greater than the t-table value (1.973) with a significance level of 0.000 < 0.05. The findings suggest that higher levels of outdoor media exposure are associated with more positive student perceptions toward the implementation of smoke-free area policies.

Keywords

Outdoor Media Exposure Smoke-Free Areas Student Perception Pearson Correlation Simple Linear Regression

How to Cite

Citation Format
Alam, M. A. K., & Ramdhani, M. (2026). Hubungan antara Terpaan Media Luar Ruang Kawasan Tanpa Rokok dengan Persepsi Mahasiswa terhadap Kawasan Tanpa Rokok di Area Universitas. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 10(4), 1508-1513. https://doi.org/10.35870/jtik.v10i4.7000

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Author Biographies

Muhammad Alfian Khairul Alam, University of Singaperbangsa Karawang

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Muhammad Ramdhani, University of Singaperbangsa Karawang

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

License

Copyright (c) 2026 Muhammad Alfian Khairul Alam, Muhammad Ramdhani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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